Insights Analyst

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About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.

Position Overview

As an Insights Analyst at Highwire Intelligence Group, you will turn complex data into actionable insights that inform and elevate our clients' strategies. Working at the intersection of data, technology, and communications, you will analyze trends across social and traditional media, market research, and digital platforms to craft compelling narratives. This role is ideal for someone passionate about leveraging data to drive strategic decisions in the fast-evolving technology and healthcare sectors.

What You'll Do

• Data Analysis & Insights : Analyze social media, web, and traditional media data to uncover trends, opportunities, and actionable insights that guide communications and marketing strategies.
• Media Monitoring & Listening : Develop and execute Boolean queries to track conversations across social media and online news, identifying emerging trends and industry narratives.
• Data Visualization & Storytelling : Create clear, engaging, and insightful visualizations and presentations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau.
• Performance Measurement : Evaluate content and campaign performance using analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) and provide recommendations for optimization.
• Market & Competitor Research : Conduct market and competitor analysis to inform strategic recommendations and uncover new opportunities.
• Automation & Tools : Utilize Excel, Quid, and AI-driven platforms to streamline data collection, analysis, and reporting processes.
• Collaboration : Partner closely with internal teams, including account leads, to ensure data-driven insights are integrated into client strategies.

What You Bring

What You'll Gain

Salary and Benefits

The salary range for this position is $54,000 to $72,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth.

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid

Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with two in-office days per week.

Remote

We hire for fully remote roles in the following states : California, Colorado, Connecticut, Florida, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia, Washington, Washington, D.C. Candidates must reside in one of these locations at the time of hire.

Highwire Perks & Benefits

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Research, Analyst, and Information Technology

Industries

Marketing Services

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