Associate Brand Manager, Innovation - Tate's Bake Shop

Associate Brand Manager, Innovation

A key member of the Tate's Marketing Team, the Associate Brand Manager, Innovation will be responsible for developing and commercializing new concepts to grow the Tate's brand and drive sales. This role will be the day-to-day Innovation lead within the Tate's Commercial team, owning innovation and renovation projects, conducting post-launch performance analysis, and keeping a pulse on premium cookie trends. The Associate Brand Manager, Innovation will also contribute to the strategy of the Innovation pipeline.

Objectives of Role

• Manage Innovation and Renovation projects from start to finish, partnering with cross-functional team and PMO (Project Management Organization) to commercialize new items through Tate's Stage Gate process
• Build business case for Innovation, including market analysis and initial size of prize projections for sell-in to the Executive Leadership Team
• Develop compelling category and selling stories in partnership with Sales and Consumer Insights, to maximize innovation sell-in and build retailer excitement
• Develop launch kits, POS materials and sell sheets for Sales team, actively supporting new item sell-in
• Develop packaging design briefs and lead packaging artwork development for Innovation and Renovation items, in partnership with Design agency
• Draft New Product Development briefs to guide the internal R&D team through product development
• Lead tracking of innovation performance post-launch (ACV, velocity, etc.), and identify gaps to plan; present findings to Commercial Team in Monthly IBP Step 1, including recommendations to drive additional growth
• Keep a pulse on food and premium cookie category trends, analyzing change in behaviors or preferences that could inform new innovation
• Assist the Marketing Director & CMO in building out the innovation pipeline, participating in ideation sessions and concept development

Essential Requirements

Leadership Competencies

Education Requirements

Role Location

Travel Requirements

Approximately 20% - travel when necessary

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The base salary range for this position is $106,300 to $146,200; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, Mondelez International offers the following benefits : health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available