Consumer Marketing Manager

Overview

At Koalafi, we believe in a world where no one has to put an important purchase on hold. Thats why were making it easier for more people to pay for big purchases over time.

Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how were transforming the financing experience and joining our team?

What Youll Do

Were seeking a Marketing Manager to accelerate Koalafis growth by developing new marketing strategies and executing high-impact co-marketing and direct-to-consumer campaigns. Youll be at the center of collaborative, cross-functional partnerships with Koalafis Sales, Analytics, Design, and Product Management teams and marketing leaders at brick-and-mortar and eCommerce retailers.

Your campaigns will grow Koalafis brand awareness, drive product adoption, and help build long-term loyalty across the customer lifecycle. Youll partner with the Head of Consumer Marketing on the end-to-end development of campaigns and play a key role in executing Koalafis long-term marketing plans. From testing bold new content to exploring emerging channels and technologies, youll maximize the impact of our marketing investments. Youll start by leading email marketing campaigns and quickly expand into additional digital channels such as SMS, push, SEM, paid social, and programmatic display as part of integrated campaigns.

Reporting to Koalafis Head of Consumer Marketing, youll gain exposure to senior decision-making, work with national merchant brands, and have clear opportunities for career advancement.

Partner with internal teams and external merchant partners to identify marketing campaign opportunities and ensure they align with business objectives.

Lead end-to-end marketing campaign development and execution across multiple channelsincluding audience segmentation, creative development with the Koalafi Design Team, QA / deployment, and performance analysis.

Analyze campaign performance, track KPIs, and share insights with stakeholders.

Create marketing best practice frameworks and playbooks that empower internal and external partners and scale your impact.

Shape long-term roadmaps for expanding marketing capabilities, resources, and results.

Qualifications

About You (Qualifications) :

3+ years of marketing management experience with proven ability to deliver successful results across consumer marketing campaigns.

Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Experience directly executing marketing campaigns, including email as a key channel.

Strong project management skills and attention to detail with the ability to anticipate obstacles and balance competing priorities.

Excellent written and verbal communication skills to explain your big ideas clearly and confidently to influence stakeholders.

Collaborative, resourceful, and excited to contribute to strategy and hands-on execution in a fast-paced environment.

A data-driven and creative marketer passionate about leveraging technology to improve campaign efficiency and impact.

Eager to increase ownership and leadership as Koalafis consumer marketing programs continue to scale.

Preferred Qualifications

Proficiency with campaign execution using multi-channel marketing automation platforms (Customer.io, Iterable, HubSpot, Braze, etc.).

Experience in consumer marketing within financial services, fintech, or insurance.

Experience managing external partners or agencies on co-branded campaigns.

Familiarity with building, executing, and tracking digital campaigns with Google and Meta tools (Google Ads, Google Campaign Manager, Google Analytics, Meta Ads Manager, etc.).

Why Koalafi

Why choose Koalafi :

A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.

At Koalafi, you will have a direct impact on our products and help shape the companys success. We offer competitive compensation & benefits packages to keep you at your best :

Comprehensive medical, dental, and vision coverage

20 PTO days + 11 paid holidays

401(k) retirement with company matching

Commuter assistance

Parental leave (maternal + paternal)

Inclusion and Associate Engagement Programs

Koalafi values

We focus on whats most important

We set clear expectations and deliver

We embrace challenges to reach our full potential

We ask, How can this be better?

We move fast together

Submit your application to be considered for this opportunity.

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