Talent.com
Institutional & B2B Demand Generation Manager

Institutional & B2B Demand Generation Manager

KrakenWashington, DC, US
30+ days ago
Job type
  • Full-time
Job description

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, youll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Krakens focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security , crypto education , and world-class client support through our products like Kraken Pro , Desktop , Wallet , and Kraken Futures .

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Kraken Institutional team is a dynamic, client-focused group driving the growth of our B2B business. With expertise across digital assets, SaaS solutions, and traditional finance, the team partners with leading financial institutions, corporations, and other sophisticated clients to deliver secure, scalable, and innovative products. By working closely across sales, growth, product, and client operations, they ensure seamless experiences and tailored solutions that empower businesses to navigate the rapidly evolving world of crypto with confidence. This is the team at the forefront of bringing institutional-grade technology and services to market, and shaping the future of financial infrastructure.

The opportunity

Orchestrate ABM campaigns : Take a hands-on role to build and execute campaigns that reach high-value institutional and B2B audiences. Dynamically manage and refine target account lists in partnership with Sales, leveraging intent data, firmographics, and blockchain analytics to ensure precision targeting.

Run integrated global campaigns : Lead multi-channel demand generation initiatives across display, CTV, LinkedIn, Reddit, X, digital out of home, gifting, and other channels to engage prospects internationally. Scale inbound lead acquisition while running complementary automated outbound programs, ensuring both channels work together to maximize reach, coverage, and conversion.

Activate event-driven demand generation : Design and execute lead generation campaigns tied to key institutional conferences and industry events. Run pre-event activation and post-event follow-up programs that translate brand presence into sales opportunities and revenue impact.

Partner across Sales and Growth : Collaborate closely with Sales to maintain and prioritize target account lists across institutional and B2B segments based on TAM research and market intelligence. Work hand-in-hand with Product Marketing, Content, and Design teams to ensure the right narratives and assets are delivered to the right audiences at the right time.

Leverage data to accelerate growth : Operate with a metrics-first mindset to track funnel velocity and identify the growth levers that matter most. Continuously analyze campaign performance, channel effectiveness, and conversion data to optimize programs and demonstrate ROI. Keep close pulses on lifted accounts, MQLs, CPL, CAC, LTV, and payback.

Stay ahead of the market : Closely follow Krakens product developments and the broader institutional crypto landscape. Translate these insights into demand generation strategies that position Kraken as the trusted partner of choice for institutional clients and B2B buyers.

Skills you should HODL

710 years of demand generation or growth marketing experience, ideally in crypto, fintech, SaaS, and / or trading platforms, with a focus on institutional and B2B audiences.

Proven expertise running ABM and multi-channel demand gen programs including across display, CTV, LinkedIn, Reddit, X, digital out of home, gifting, and other channels to drive measurable pipeline impact.

Experience marketing to institutional and enterprise client segments, with a strong grasp of their buying journeys, decision drivers, and engagement preferences.

Hands-on success executing ABM campaigns : building and managing target account lists leveraging intent data, firmographics, and blockchain analytics to prioritize outreach.

Event-driven demand gen expertise, including running lead generation campaigns before, during, and after conferences to maximize sales opportunities.

Collaborative, customer-obsessed mindset with experience partnering across Sales, Product Marketing, Content, and Design to align messaging, assets, and outreach.

Highly analytical and data-driven adept at tracking funnel velocity, identifying growth levers, and using performance data to optimize campaigns and prove ROI.

Strategic thinker with strong execution skills able to operate independently, manage competing priorities, and thrive in fast-moving environments.

Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences, with the ability to influence stakeholders at all levels.

Passion for growth and collaboration supports peers and helps raise the bar for the team.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we dont tolerate discrimination or harassment of any kind. Whether thats based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Stay in the know

Follow us on Twitter

Learn on the Kraken Blog

Connect on LinkedIn

Candidate Privacy Notice

Create a job alert for this search

Demand Generation Manager • Washington, DC, US

Related jobs
  • Promoted
Senior Demand Generation Manager

Senior Demand Generation Manager

VirtualVocationsBaltimore, Maryland, United States
Full-time
Demand Generation Manager focused on driving growth for a key product.Key Responsibilities Develop and execute full-funnel demand generation plans to drive product awareness and achieve growth ta...Show moreLast updated: 30+ days ago
  • Promoted
Demand Generation Manager

Demand Generation Manager

VirtualVocationsArlington, Virginia, United States
Full-time
A company is looking for a Demand Generation Manager to create, execute, and optimize demand generation strategies.Key Responsibilities Build, launch, and optimize integrated multi-channel campai...Show moreLast updated: 30+ days ago
  • Promoted
Demand Generation Manager

Demand Generation Manager

OnBoardWashington, DC, US
Full-time
As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that generate high-quality leads and accelerate revenue growth.You will collabora...Show moreLast updated: 30+ days ago
  • Promoted
Business Development Representative - Rentals (MD)

Business Development Representative - Rentals (MD)

Kelly Generator and EquipmentAlexandria, VA, United States
Full-time
Do you like a short sales cycle and monthly commissions?.Are you seriously competitive and look for the best way to take care of your customer and their needs? We are seeking a Business Development...Show moreLast updated: 4 days ago
  • Promoted
Senior Manager, Business Development, Cell & Gene Therapies

Senior Manager, Business Development, Cell & Gene Therapies

Fresenius Kabi USA, LLCWashington, DC, United States
Full-time
The Senior Manager, Business Development, will play a critical role in driving global sales and business development strategy for our cutting-edge Cell and Gene Therapies (CGT) Technologies divisio...Show moreLast updated: 30+ days ago
  • Promoted
Senior Demand Generation Manager

Senior Demand Generation Manager

PrismaticWashington, DC, US
Full-time
Senior Demand Generation Manager.Prismatic is the integration platform purpose-built for B2B software companies that need to deliver integrations at scale. We're turning integrations from a product ...Show moreLast updated: 11 days ago
  • Promoted
Demand Generation ManagerNewWashington, D.C.

Demand Generation ManagerNewWashington, D.C.

Peregrine TechnologiesWashington, DC, US
Full-time
Backed by leading investors from Silicon Valley, Peregrine supports public safety agencies across the country from Los Angeles to Louisville to Atlanta empowering public servants to improve opera...Show moreLast updated: 30+ days ago
  • Promoted
  • New!
Communications and Outreach Manager

Communications and Outreach Manager

LeidosAlexandria, VA, US
Full-time
Are you interested in shaping the future of transportation? Leidos is looking for the unique individual that would like to take their communications and outreach experience to the next level.An exp...Show moreLast updated: 4 hours ago
  • Promoted
Global Category Planner

Global Category Planner

VirtualVocationsAlexandria, Virginia, United States
Full-time
A company is looking for a Global Category Planner to manage product availability and coordinate planning activities for a specific product category. Key Responsibilities Manage business planning ...Show moreLast updated: 2 days ago
  • Promoted
  • New!
Global Vertical Leader Manufacturing

Global Vertical Leader Manufacturing

VirtualVocationsBaltimore, Maryland, United States
Full-time
A company is looking for a Global Vertical Leader in Discrete Manufacturing.Key Responsibilities Develop and execute the go-to-market plan for Discrete Manufacturing, including budgeting and fore...Show moreLast updated: 3 hours ago
  • Promoted
Business Development Manager

Business Development Manager

VirtualVocationsArlington, Virginia, United States
Full-time
A company is looking for a Legal Project and Client Development Manager.Key Responsibilities Build and maintain relationships with law firm clients Analyze client needs and market trends to info...Show moreLast updated: 30+ days ago
  • Promoted
Non-QM Business Development Manager

Non-QM Business Development Manager

VirtualVocationsFairfax, Virginia, United States
Full-time
A company is looking for a Remote TPO / Wholesale Business Non-QM Business Development Manager.Key Responsibilities Train and educate Account Executives on Non-QM products Meet with Brokers / Client...Show moreLast updated: 4 days ago
  • Promoted
Director Of Demand GenerationWashington, DC Metropolitan Area

Director Of Demand GenerationWashington, DC Metropolitan Area

ResonateWashington, DC, US
Full-time
Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition ...Show moreLast updated: 30+ days ago
  • Promoted
Manager, Demand Generation & Events

Manager, Demand Generation & Events

Alertus TechnologiesBaltimore, MD, US
Full-time
Manager, Demand Generation & Events.At Alertus, protecting people from harm is our mission and our passion.As the leader in mass notification, we are committed to providing customizable, scalable, ...Show moreLast updated: 30+ days ago
  • Promoted
Business Development Manager

Business Development Manager

MI Windows and DoorsMD, US
Full-time
Western Window Systems is seeking a talented and ambitious Business Development Manager for our Northeast and Mid-Atlantic regions. The Business Development Manager will sell Western Window Systems ...Show moreLast updated: 30+ days ago
  • Promoted
Manager of Material Data Management

Manager of Material Data Management

VirtualVocationsRockville, Maryland, United States
Full-time
A company is looking for a Manager of Material Data Management.Key Responsibilities Oversee and improve SAP-based processes for inventory, material planning, and production planning Ensure data ...Show moreLast updated: 3 days ago
  • Promoted
Material Planning

Material Planning

LeidosChantilly, VA, US
Full-time
We are seeking a detail-oriented and proactive Material Planner to join our operations team.This role is responsible for planning, scheduling, and coordinating the movement of materials from wareho...Show moreLast updated: 30+ days ago
  • Promoted
Campaign Manager

Campaign Manager

VirtualVocationsBaltimore, Maryland, United States
Full-time
A company is looking for a Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns. Key Responsibilities Develop and execute integrated marketing campa...Show moreLast updated: 30+ days ago
  • Promoted
Logistics and Demand Planning Manager

Logistics and Demand Planning Manager

VirtualVocationsWashington, District of Columbia, United States
Full-time
A company is looking for a Logistics and Demand Planning Manager to oversee inventory movement and fulfillment operations for its merchandise business. Key Responsibilities Manage performance of t...Show moreLast updated: 2 days ago
  • Promoted
Global Services Manager

Global Services Manager

VirtualVocationsFairfax, Virginia, United States
Full-time
A company is looking for a Professional Services Manager to lead and scale a customer delivery function.Key Responsibilities Lead and mentor a team of consultants to foster a high-performance cul...Show moreLast updated: 3 days ago