Sr. Marketing Analyst

Job Title

Job Summary : Who Are We?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders : Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

Who Are You?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Team

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.

The Role

The Sr. Marketing Analyst is responsible for analyzing digital media campaigns and tactics for Live Nation in North America. They will partner with 200+ regional marketers to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.

This position is responsible for building intuitive and agile dashboards (Tableau), conducting trainings to empower marketers to self-serve, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, analyzing and interpreting data, and being an analytics thought-partner to all marketing teams.

The ideal candidate will be an experienced analyst, effective storyteller, curious, detail-oriented, and able to extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns. This person will report to the Senior Manager of Marketing Analytics.

What This Role Will Do

• Be the marketing analytics lead and thought partner for Live Nation regional marketers, championing the use of data to inform marketing strategies
• Create and maintain marketing analytics reports and dashboards, ensuring consistency of data sources, metrics and approach and driving adoption across the organization
• Synthesize data into clear, actionable insights and recommendations that drive business results
• Interpret business requests from stakeholders, recommend and clearly communicate potential solutions
• Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics, and reporting for campaigns and channels
• Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations
• Ability to lead projects from initiation to completion by outlining clear steps, identifying key stakeholders, and communicating effectively across teams
• Conduct in-depth ad hoc marketing analysis as identified by strategic partners and planners
• Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses
• Be the expert on media performance measures and metrics (ROAS, CPC, CM, etc.) and determine factors that influence those metrics across the Live Nation business
• Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling
• Contribute to the development of performance forecasting and planning tools
• Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts
• Assist with the maintenance of marketing data sources through escalation of discrepancies to with engineering and technical teams

What This Person Will Bring :

Desired Technical Competencies :

Location : Los Angeles preferred, remote acceptable but work is on PT time

Benefits & Perks :

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits :

Equal Employment Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas