Sr Social Content Creator

Overview

At GSD&M, were on a mission to build First & Only brands, meaning the first to do it and the only ones who can. Were able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. Were humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because thats what it takes to build and be First & Only.

SENIOR SOCIAL CONTENT CREATOR

DEPARTMENT : Social

REPORTS TO : Director, Social

TRAVEL : 15-25%

FLSA STATUS : Exempt

SUPERVISORY RESPONSIBILITIES : No

Location(s) : Chicago

Position Function

Are you a social native with a proven track record of creating high-impact content? Does the thought of creating real-time content on both large-scale and nimble productions excite you? Have you manicured your FYP to know exactly who you are? Are you always on top of visual and creative trends on social media?

The Sr. Social Content Creator must be a collaboration champion, working with different disciplines across the agency, with an emphasis on account-specific Creative, Production and Social Strategy teams, in the pursuit of award-winning, social-first work. You are always on the lookout for improved and innovative creative solutions. To succeed in this role, you must have a proven track record in ability to leverage your deep understanding of the social media landscape into engagement-worthy social content. The Sr. Social Content Creator will be part of the broader social media team.

Responsibilities and Essential Duties

Leads execution of social content creation, both on-site and in-studio settings

Proven experience creating high-performing social content across a variety of social platforms

Lead and / or work as part of a production team in capturing social-first content during social-specific and / or integrated productions

Maintain an efficient and organized asset management and editing workflow for all projects

Be a trusted client partner, and present concepts in both internal and client reviews

Work with Social Strategy team to impact the development and implementation of monthly content calendar (evergreen and campaign work)

Co-develop brand social voice and visual style with social strategy and creative teams

Provide thought-leadership, strategic guidance, proactive key learnings and industry best practices for social content creation

Regularly provide a creative POV on a range of social topics as needed

Monitor trends in social media channels to inform content creation

Leverage social media tools (when applicable) to inform / inspire optimal social content and engagement strategies

Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media

Leverage brand social performance data / reporting to drive continuous optimization

Minimum Qualifications

5-7 years of experience creating content for social (major brands and / or agency experience a plus)

Fluent across a variety of social channels as an active and passionate participant, including but not limited to Instagram (Reels, Stories, In-Feed), TikTok, Snapchat, YouTube, Twitter, LinkedIn, Facebook

Proficient in creative programs like Adobe Premiere, Photoshop and / or Illustrator

Expert at video editing and GIF creation, including ability to handle basic sound design or audio edits; light motion graphics or animation skills are a plus

Confident in ability to capture video and photos in high-stakes moments on both iPhone and professional camera (DSLR / Mirrorless); ability to get all the right shots to tell a visual story

Proficient writing and communication skills

Proficient in day-to-day agency software suites (Microsoft, Google)

Strong attention to detail and exceptional organizational skills are a must

Excellent interpersonal skills and ability to strategically connect with key stakeholders like clients, vendor partners, and production crews, to achieve the results needed for success

Preferred Qualifications

Experience with major brands and agency experience a plus

Technical understanding and ability to pick up new tools quickly

Operates according to deadlines while executing multiple projects

Ability to change priorities and pivot to emerging urgent tasks

Proactive in managing expectations of supervisors

Routinely takes initiative to improve process / workflow / methodologies

Inclusion and Equal Opportunity

At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. Thats why were proud to be recognized by the Advertising Federations Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether youre just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. Completion of this form is voluntary, and your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labors OFCCP website at www.dol.gov / ofccp.

CONTINUED VOLUNTARY SELF-IDENTIFICATION OF DISABILITY : This section is provided for government reporting purposes and is separate from your application. Completion is voluntary.

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