CRM Specialist New Los Angeles, CA

Fender Musical Instruments Corporation is a world?famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more than an instrument; its a cultural symbol that resonates globally.

We are searching for an analytical and creative CRM Specialist to join our team. This role will largely focus on end?to?end production of email, mobile and on?site campaigns that drive engagement and sales for the PreSonus and Fender brands. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, A / B testing and customer database.

Essential Functions

• Strategize, create and execute campaigns across email, push, in?app messaging and additional channels to grow overall customer lifetime value
• Own day?to?day PreSonus ad?hoc campaigns and retention initiatives
• Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute on project requests, ensure marketing best practices and capture feedback for process and program enhancements
• Drive ongoing optimization through a comprehensive A / B testing strategy, including developing best practices and sharing learnings across the team
• Work closely with creative resources and stakeholders from writing creative briefs through final assets to develop and deliver high quality campaigns
• Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experience
• Track and report on various CRM campaign metrics on a daily and weekly basis
• Additional duties as assigned

Qualifications

About Fender Musical Instruments

Fender Musical Instruments Corporation (FMIC) is one of the worlds leading musical instrument manufacturers, marketers and distributors. FMICs portfolio includes PreSonus, Fender, Squier, Gretsch, Jackson, EVH, Charvel and Groove Tubes, among others. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together.

Current pay scale for this position is $41,133.00 $82,267.00.

Fender Musical Instruments Corporation is an equal?opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans status, sexual orientation, or any other protected factor.

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