Director, Social Content & Engagement (Seattle, WA or New York, NY)

Director, Social Content & Engagement (Seattle, WA or New York, NY) Nordstrom’s Brand Social team is a key driver of long-term, sustainable growth for the Nordstrom and Nordstrom Rack brands. As

Director, Social Content & Engagement , you will lead the strategic vision and execution of our brand’s presence across social platforms. This role is responsible for innovating and evolving our approach to brand and creator content, community engagement, and integrated paid and organic strategies.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

You will be accountable for shaping the future of Social at Nordstrom, building and developing a high-performing team, and partnering closely with Creative, PR, Communications, and Media to deliver best-in-class campaigns. Your leadership will amplify our brand voice, deepen customer engagement, and enable social commerce from discovery to purchase.

This role can be located in Seattle, WA or New York, NY.

A day in the life…

Lead the development and execution of Nordstrom and Nordstrom Rack’s Brand Social and Influencer strategy, ensuring alignment with broader brand and business objectives

Drive innovation across social platforms, identifying emerging trends, technologies, and content formats to keep the brand at the forefront of digital engagement

You are a creator and a strategist in one. You oversee the integration of paid and organic social strategies, ensuring cohesive storytelling and performance optimization across all channels

Oversee close partnership with Creative, Brand PR, Communications, and Media teams to deliver high-impact, on-brand content and campaigns

Establish and scale community engagement strategies, including localized and experiential activations that connect customers with store environments

Represent Nordstrom in key social platform partnerships, advocating for innovation opportunities and early access to new features

Define and implement robust measurement frameworks to evaluate performance, inform strategy, and communicate impact to senior leadership

Serve as a thought leader and internal advocate for Social and Community, educating stakeholders and championing a culture of experimentation and agility

Manage a team of Marketing professionals; contribute to the growth and development of a high-performing team leveraging best practices and new tools and providing coaching and performance feedback

This role is for you if you...

Are a strategic thinker with a proven track record of successfully leading social and influencer marketing at scale

Have deep expertise in both paid and organic social strategies, with a strong understanding of social platforms

Thrive in a fast-paced, dynamic environment and are energized by innovation and change, are highly motivated, action-oriented, and driven to win

Believe that social media is more than just posts – it's storytelling, community, and culture

Have a passion for fashion, retail, and digital storytelling

Are a strong cross-functional collaborator who can influence teams and stakeholders across all levels

Want to lead with vision, challenge norms, and inspire teams to think differently

Have a history of building, mentoring, and developing high-performing teams

You own this if you have...

Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred

8+ years of experience in social media, influencer marketing, and / or digital brand leadership, preferably within fashion or retail

A track record of building inclusive, collaborative team cultures that foster creativity and accountability

Demonstrated success in developing and executing integrated social strategies that drive brand and business results

Strong analytical skills and experience with social media analytics platforms

Excellent communication, organizational, and interpersonal skills

Strong leadership presence with proven ability to lead through influence and drive alignment across diverse stakeholders

Deep understanding of brand voice, customer focus, and cultural relevance

We’ve got you covered…

Benefits

Medical / Vision, Dental, Retirement and Paid Time Away

Life Insurance and Disability

Merchandise Discount and EAP Resources

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location.

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