Director MarTech, GenAI & Digital Marketing Analytics (m / f / d)

We will never stop making everyone feel more beautiful by providing cosmetics, innovation and variety with our brand essence and Catrice .

Join our international team with over 900 employees and help shaping our success story! We are looking for a visionary, hands-on and tech-savvy leader to join our global digital marketing team as Director MarTech, GenAI & Digital Marketing Analytics . In this key role, you will lead the charge in scaling GenAI adoption across cosnova, building the internal and external AI capabilities that define the next generation of marketing effectiveness.

You will drive the integration of GenAI into our core marketing workflows, content production, audience activation, insights generation and decision-making. At the same time, you will build and manage a high-performing team (15 HC) that connects marketing, analytics, tech, media, creativity, digital product and social. This is a transformation-critical role with strong strategic visibility and impact.

Fulfilling responsibilities. A team that inspires.

• Strategic Leadership & Team Setup

Define the strategic vision and roadmap for GenAI, MarTech, Digital Marketing Analytics and Digital Products

Make GenAI a core lever of how cosnova works : internally and externally

Shape and orchestrate the integration of digital products (e.g. ShadeFinder, SkinCam, MatchFinder, Beauty Data X) into cosnova’s global marketing and consumer ecosystem

Lead marketing analytics, attribution, social listening and decision frameworks

Own and evolve the MarTech stack

You bring the skills. We give you the space.

Fulfilling responsibilities. A team that inspires.

Fresh fruit, coffee, tea, cold drinks and a great cafeteria are standard – just a small taste of our bigger benefits.

Enjoy a diverse environment. At cosnova, we value personality, talent and team spirit – not age, origin, gender, skin colour, religion, disability or sexual orientation.

We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is Louisa Stillger (Organizational Development & HR Manager, ).

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