Senior Director, Integrated Marketing

Equal Opportunity and Nondiscrimination Statement

In addition to its commitment to a harassment-free educational and working environment, the College is an equal employment opportunity employer. The College is committed to a policy of equal employment opportunities for all applicants and employees and complies with all applicable state and federal laws on the matter. The College does not unlawfully discriminate on the basis of race, color, religion, sex (including gender, pregnancy, childbirth, or related medical conditions), gender identity, gender expression, national origin, ancestry, age, physical disability, mental disability, medical condition or medical leave, marital status, sexual orientation, or any other category protected by law. The College also prohibits the harassment of any employee on any of these bases.

Location:

Claremont, CA

Job Posting Title:

Senior Director, Integrated Marketing

Job Details and Requirement:

BASIC FUNCTION:

Claremont McKenna College seeks an experienced marketing professional to showcase the work and mission of our nationally leading institution. The Senior Director, Integrated Marketing in the Office of Strategic Communications and Marketing will be an expert in marketing strategies, brand management, and the higher education environment with a passion for capturing the dynamics of college life, including the residential college experience, academic life within and outside the classroom, off-campus learning, admission, athletics, and advancement priorities.

Under the direction of the Associate Vice President for Strategic Communications and Marketing, the Senior Director, Integrated Marketing is responsible for development and implementation of the College’s marketing efforts. The senior director plans strategies and deploys content in alignment with, and in support of, Claremont McKenna College’s mission, goals, and priorities. The senior director is responsible for several marketing initiatives that will achieve defined objectives; champion brand and mission consistency; develop marketing plans for College priorities; and serve as an in-house marketing consultant for some administrative departments including Admission, Advancement, and Research Institutes, among others. The senior director serves on the Office of Strategic Communications and Marketing’s senior leadership team along with the Associate Vice President and two Executive Directors.

DESCRIPTION OF DUTIES AND RESPONSIBILITIES:

ESSENTIAL FUNCTIONS:

Reporting to the Associate Vice President for Strategic Communications and Marketing, the Senior Director, Integrated Marketing performs or works collaboratively to perform the following essential duties and responsibilities:

• Ensure that all communications and marketing initiatives reflect CMC’s singular mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions.
• Produce and deliver full-channel integrated marketing products and strategies in pursuit of identified success objectives.
• Analyze marketing and communications operational structures and processes throughout the College and advise on strategies to improve efficiencies and accelerate outcomes.
• Provide direction on integration of new technologies, workflows, and marketing management tools to the benefit of the Office of Strategic Communications and Marketing, internal client teams, and the College as a whole.
• Produce and execute creative and inspirational integrated marketing campaigns that will accurately tell CMC stories and convey the uniqueness of this very effective and transformational environment.
• Collaborate closely as part of a team of editors, writers, story tellers, designers, visual artists, digital communicators, social media channel managers, and others.
• Build, maintain, and advance engaged audiences across the College’s social media channels through exceptional application of digital marketing strategies.
• Maintain and advance CMC’s brand identity, delivering work product and content that increases awareness throughout the College community of CMC’s brand attributes and adheres to brand standards.
• Develop budgets, after-action reports, and other business documents to guide senior leadership on success and future planning.
• Perform other essential duties and tasks specific to the position as may be assigned from time to time.

OTHER ESSENTIAL FUNCTIONS:

Additionally, other essential functions include:

• Regular attendance, including work on call, sometimes for events during evenings and weekends.
• Ability to make independent judgments and offer recommendations on best strategies to Strategic Communications and Marketing leadership and other College leaders.
• Ability and desire to manage and mentor others.
• Ability to meet deadlines and manage fluctuating schedules.
• Ability to multitask.
• Ability to cultivate strong institutional knowledge and positive partnerships across campus.
• Ability to work with College leadership on high-profile projects, sometimes with needed discretion.
• Ability to work with fundraisers and add creative value to advancement marketing projects.
• Ability to take and follow directions.
• Ability to work cooperatively with others, including guidance of Strategic Communications and Marketing staff members on written, digital, and visual assets.
• Ability to lead and actively participate in meetings across the team and College.
• Ability to receive and respond appropriately to constructive criticism.
• Ability to display a positive attitude.

QUALIFICATION STANDARDS & SKILLS:

EDUCATION: Bachelor’s degree or equivalent combination of education and experience is required, preferably in marketing, communications, journalism, or related field. Advanced degree preferred.

EXPERIENCE: A minimum of five years of progressively responsible experience in communications and marketing, including some management and strategic, independent decision making, is required. Experience working with networked, collaborative teams in a higher education setting is preferred.

LICENSES: A valid driver’s license or equivalent alternate form of transportation to off-site meetings and events is required.

REQUIRED KNOWLEDGE, SKILLS, and ABILITIES: Individual must possess

knowledge, skills, and ability to be able to successfully perform the essential functions of the position, or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of knowledge skills and abilities.

• Demonstrated success developing integrated strategies that drive measurable results and advance brand visibility.
• Exceptional writing, editing, and storytelling skills, adaptable across multiple platforms and audiences.
• Proficiency with digital platforms including websites, social media, and email marketing tools.
• Ability to identify measurable outcomes and execute marketing strategies to achieve these goals.
• Strong leadership skills with experience supervising staff and managing budgets.
• Ability to collaborate effectively across constituencies and thrive in a fast-paced, creative environment.
• Strong project management skills for working with campus partners, external vendors, and student workers.
• Ability to use strong organizational, project, and time management skills to complete work with accuracy and a keen attention to detail in a time-sensitive manner.
• Comfort serving as an active face and voice in campus outreach and positive promotion.
• Strong interpersonal skills, with the ability to engage students, faculty, staff, and important campus partners—including the President’s Office, Board of Trustees, and institutional leadership—to effectively manage projects.
• Demonstrate effective, accurate, and clear communication with excellent verbal, written, interpersonal, reading, phone, and customer service skills.
• Operate computers proficiently with basic Microsoft Office software (such as Word, Excel, Outlook) and associated professional editing software like Adobe Creative Suite.
• Use and maintain assigned technology/devices/equipment. Ability to troubleshoot and keep up with video/photo trends and technology.
• Ability to follow all written and verbal instructions, asking questions as needed for clarification of projects or assignments.
• Handle all activities and highly confidential information with patience, discretion, good judgment, courtesy, and tact while working with people from a wide variety of backgrounds.
• Prioritize and perform multiple projects/tasks, meet deadlines/timelines, respond to others in a timely manner, and work both independently and as a collaborative member of the College with a high standard of integrity and ethics, in support of the College’s strategic vision and the division’s/department’s annual goals.

OTHER:

REQUIRED HOURS: The regular hours for this full-time position are 8:00 a.m. to 5:00 p.m., Monday through Friday. Holiday, weekend and evening work hours may be required. Travel may be required. Regular hours may vary due to needs of the College or division.

CLASSIFICATION AND STATUS: This is a regular, full-time, 12-month, exempt, benefits eligible position.

Supervisor – AB1825: Yes

Mandatory Reporter – CA Penal Code: Yes

Responsible Employee – Title IX: Yes

Campus Security Authority – The Clery Act: Yes

IPEDS Category Job Code: 11-0000 - Management Occupations (IPEDS Classification-United States of America)

PHYSICAL REQUIREMENTS: Moderate (up to 30 lbs.)

SALARY: The anticipated salary range is $100,000 to $120,000 per year. Salary will be commensurate with qualifications and experience.

SUPERVISORY RESPONSIBILITY: None

GROOMING AND APPEARANCE: Employees are expected to wear attire that is appropriate to the office or department in which they work.

BACKGROUND CHECK: The successful candidate will be required to undergo a full consumer background check. Certain positions will require the successful completion of a post- offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned, in addition to compliance with requirements cited in this job description.

ADA/OSHA: This job description defines the essential or fundamental job duties of this position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA). Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

DISCLAIMER: This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. Duties and responsibilities can change and develop over time; accordingly the College reviews job descriptions on a periodic basis and may make changes of business necessity.

AT-WILL EMPLOYMENT: Employment with the College is “at-will” meaning that the terms of employment may be changed with or without notice, with or without cause, including, but not limited to termination, demotion, promotion, transfer, compensation, benefits, duties, and location of work. There is no agreement express or implied between the College and you for continuing or long-term employment. While the College has every hope that employment relationships will be mutually beneficial and rewarding, employees and the College retain the right to terminate the employment relationship at will, at any time, with or without cause. The President is the only person who can modify or alter the at-will employment relationship.

Claremont McKenna College hires and promotes individuals on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, genetic characteristic or information, military and veteran status, or any other characteristic protected by state or federal law. Inquiries may be directed to the Director for Human Resources, 528 N. Mills Avenue, Claremont, California 91711-4015, (909) 621-8490. All applicants must complete and submit an online application to be considered for an open position.

Employment is contingent upon new employee providing documents verifying U.S. citizenship or, for aliens, documents verifying legal permission to work in the United States, applicant's acceptability for positions requiring use of a college vehicle is contingent upon a driving record acceptable to the College's automobile liability insurance. Promotion from within is encouraged whenever qualified employees of Claremont McKenna College are available. Interested employees of the College are urged to contact the Office of Human Resources if qualified for any open position. Please do not contact departments directly.

Disability Accommodations

In compliance with applicable laws ensuring equal opportunities to qualified individuals with a disability, CMC will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual (applicant or employee) with a disability if the disability affects the performance of essential job functions, unless the accommodation results in an undue hardship for the College. Employment decisions are based on the merit and not an individual’s disability.

An applicant or employee who requires an accommodation should contact the immediate supervisor and the Human Resources Office. If multiple accommodations are identified that do not pose an undue hardship for the College, the selection of an accommodation will be at CMC’s discretion. To request disability accommodation for any part of the application or hiring process, please contact Human Resources at (909) 621-8490 or hr@cmc.edu for assistance.