Marketing Coordinator

Nashville Superspeedway is a key location in a nationwide network of the Speedway Motorsports family across the country.

Nashville Superspeedway is seeking a Marketing Coordinator to play an integral role in the growth of our organization. This position may also be selectively asked to assist other Speedway Motorsports facilities as needed.

The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates accountable for taking our best practices the last mile optimizing them for maximum value to all of our stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his / her duties and willing to put forth the extra effort to achieve excellence.

Responsibilities

Assist Director of Marketing with the development and execution of brand strategy, promotion, and grassroots marketing

Responsible for the scheduling and execution of all social media (both paid and organic) and text message marketing; designed to engage, inform and entertain

Responsible for working with Director of Marketing to track and execute all paid social media posts

Provide support and assistance in the execution of all outbound email marketing

Provide support and assistance in maintaining Nashville Superspeedways website and app

Track and analyze results of marketing campaigns

Monitor social media trends and create topical, relevant speedway-centric content in accordance with speedway brand standards

Manage social media needs of speedway partners, working with Corporate Sales department to plan and execute all deliverables within the scope of the speedways overall social media plans

Support marketing and fan experience initiatives around NASCAR weekend by leading the social media content team, creating shot lists, scheduling content and assisting in additional marketing activations as needed

Assist Director of Marketing with the development of comprehensive grassroots marketing strategy that will establish and amplify NSS community presence, partnerships and activations at select events within the Middle Tennessee communities

Assist in executing grassroots marketing strategy by preparing marketing and promotional items

Play an integral role in the execution of marketing and media events by providing support leading up to and during events

Assist execution of promotional efforts for all secondary track or rental events

Other duties as assigned

Minimum Requirements

Two to five years of experience in marketing, communications, public relations and / or event production

Excellent organizational skills and a strong attention to detail

Superior verbal / written communications skills

Strong leadership, project management and analytical skills

A self-starter, energetic, resilient, enthusiastic and a determination to ensure that deliverables, timelines and objectives are achieved

Knowledge and ability to think strategically about brand building and revenue generation

Entrepreneurial and optimistic spirit

Ability to work well with multiple stakeholders across the company, agency and client organizations

Proficiency in Adobe Creative Suite

Position requires ability to work nights and weekends

Position will require travel through Speedway Motorsports workshare program to other facilities to support other events, including at least two (2) additional weekends each year

Bachelors degree required

The above description denotes some of the specific characteristics which are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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