Lead Digital Customer Growth - B2B Traffic Lead

Digital Customer Growth B2B Traffic Lead

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Location : Dallas, TX or Bothell, WA

About AT&T : At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About This Role

The Digital Customer Growth B2B Traffic Lead will play a critical role in driving targeted traffic to our digital platforms, enhancing our online presence, and generating high-quality leads. You will work closely with the marketing, sales, and content teams to develop and execute strategies that attract, engage, and convert our B2B audience.

About the Marketing Digital Customer Growth Team : The Digital Customer Growth Team is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences, and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

Key Responsibilities

• Develop and implement comprehensive digital demand generation strategies to drive qualified traffic and leads.
• Partner closely with marketing and media teams to align on KPIs and accountability to achieve digital P&L performance.
• Ability to analyze traffic performance to determine optimal mix to achieve revenue KPIs.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to stakeholders.
• Collaborate with the engagement team to ensure alignment between traffic generation and experience improvement initiatives.
• Conduct A / B testing and other experimentation to continuously improve campaign effectiveness.
• Stay current with industry trends, best practices, and competitive landscape to ensure our strategies remain innovative and effective.
• Work closely with the sales team to align marketing efforts with sales goals and ensure seamless lead handoffs.

Qualifications

Our Lead Digital Customer Growth - Business earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.