Senior Social Media Specialist

Job Description

Job Description

Salary : $60,000 - $70,000

Senior Social Media Specialist

JOB OVERVIEW

The Senior Social Media Specialist will report to the Social Media Department Manager and work directly with our organic social team to develop comprehensive social media content and strategies that increase our clients traffic and brand awareness.

As a Senior Social Media Specialist, you present yourself as a jack-of-all-trades, understanding how to create organic content that ensures internal and external social media accounts are aligned with approved marketing strategies and business goals. Additionally, you should be a mentor to our Organic Social Media team, teaching them the best practices for analyzing data to create successful organic strategies and content.

You will also have secondary responsibilities in the Influencer Marketing Department. You will take the lead in building and executing influencer marketing strategies for our diverse client base across a wide range of industries. Reporting to the Associate Creative Director, this role requires a creative, data-driven individual with a strong understanding of the influencer landscape. You will be responsible for developing influencer marketing campaigns from start to finish, including influencer identification, outreach, contract negotiation, campaign execution, and performance analysis. In this client-facing role, you'll collaborate closely with our Organic Social Media and Campaign teams, ensuring campaigns are aligned with overall marketing strategies and objectives. You will also play a key role in building out and selling influencer marketing services to our clients, helping them understand the value of influencer partnerships in driving engagement, brand awareness, and sales.

Location

Denver, CO (Hybrid) or West Palm Beach (FL)

Primary Duties and Responsibilities (90% of work week)

• Manage several high-level social media accounts
• Create organic social media strategies to achieve marketing targets and overall marketing goals
• Plan and execute social media campaigns, contests, and promotions to increase brand visibility and drive user engagement
• Mentor a team of social media coordinators and their assigned accounts
• Manage, create, and publish original, high-quality content for the social media accounts you manage
• Oversee company social media accounts, ensuring up-to-date content
• Liaise with writers and designers to ensure organic content is informative, appealing, and on-brand
• Collaborate with our SEO, paid social, and digital marketing teams to ensure that our organic strategies are aligned with our digital marketing efforts
• Facilitate client-company communication (respond to queries, get reviews, be on client calls as needed, correspond via email with the client as needed)
• Prepare quarterly organic reports to share with our clients
• Analyze quarterly organic social performance with digital reports for each account and suggest strategies for improvement if necessary
• Stay up-to-date with social media best practices
• Create and present content and strategies to clients on calls as needed for social accounts you manage
• Review content and strategies of the social media team and make recommendations if needed
• Audit client accounts and make content strategy recommendations for email marketing and web to empower integration across all content channels
• Work closely with creative and other departments to request graphic design, video, and animation
• Develop and maintain a cohesive content calendar that spans social media, email marketing, website, and other digital channels
• Conceptualize and oversee the creation of compelling visuals, graphics, and videos to ensure alignment with brand identity and marketing objectives
• Ensure brand voice and messaging consistency across social media, email campaigns, websites, and any other marketing materials
• Present comprehensive, data-driven content strategiesbeyond social mediathat incorporate best practices for web, blog, and email marketing

Secondary Responsibilities- Influencer Marketing (10% of work week)

Required Qualifications and Skills

Using social media for brand awareness

Benefits

Company Overview

Loudr is a curated full-service marketing agency on a mission to discover our clients' unique voices and amplify them. We believe that every brand has a story worth telling. Thriving on crafting impactful strategies that drive client success, we understand that combining creativity and strategy leaves a lasting impression. Our philosophy centers on forging genuine connections that resonate deeply and authentically with real people, aiming to inspire, engage, and create meaningful impact. At Loudr, we embrace a hybrid work culture and a people-first approach, championing a collaborative environment that values creativity, innovation, and authenticity, cutting through the noise of a crowded marketplace to foster lasting change in our clients' businesses.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential Functions.

Salary Range : $60,000 - $70,000