Paid Media Specialist

Paid Media Specialist - Hybrid Schedule - 100% PAID Benefits - Falls Church, VA

This Jobot Job is hosted by : Brett Tolmie

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Salary : $70,000 - $80,000 per year

A bit about us :

Our client is a non-profit global assurance firm and for the past 75+ years, they have been providing life insurance to employees of public agencies. Their primary goal is to provide access to products and services that promote health, welfare, and financial well-being to its members.

This organization believes in investing in their people and nurturing their development. They truly believe that everyone’s opinion counts, and they foster a team-oriented culture that helps to drive their mission forward.

Why join us?

PHENONMAL BENEFITS!!

100% PAID medical for the entire family!! (Platinum Package)

15% Company 401K contribution - no matching required!!

HYBRID work schedule (only 2 days on-site after 90 days)

$600 annual health allowance

Free Parking

Job Details

The Paid Media Specialist will be responsible for developing, implementing, and optimizing paid digital campaigns across multiple platforms and funnel stages. Working closely with the Associate Director, Digital Marketing, this role ensures that paid media campaigns align with organizational goals and deliver positive, measurable results. This position requires hands-on, in-platform execution and proactive campaign ownership. It is critical that this role demonstrates the ability to "lead up"—proactively presenting solutions, identifying gaps, and independently managing performance insights.

Responsibilities :

• Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals.
• Independently design, launch, manage, and optimize paid media campaigns across channels including paid search, display, video, and paid social.
• Provide clear, concise, and actionable reporting for weekly and monthly review. Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
• Optimize ad copy, bidding strategies and creative assets to maximize ROI.
• Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights.
• Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies.
• Support content planning with performance insights to inform creative development. Prepare post-mortem campaign analyses, highlighting wins, learnings, and optimization recommendations.
• Stay updated on industry trends and best practices to ensure WAEPA remains competitive in the digital media space.

Requirements :

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

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