Director, Corporate Brand & Digital Communications

Corporate Brand Manager

At Insmed, every moment and every patient counts and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress.

For patients, for each other, and for the future of science, we're in. Are you?

About the Role

This role will lead Insmed's corporate brand and digital presence across all channels. You'll shape how the company shows up in the world from our corporate sites and social media to advertising and beyond ensuring every touchpoint reflects our mission and moves our business forward. The ideal candidate is a savvy storyteller with exceptional writing and editorial skills, a sharp creative instinct, and a strong grasp of business strategy. You live and breathe branding, social media, and digital marketing and know how to turn ideas into impact. As a member of dynamic and growing Corporate Communications & Responsibility team, you'll need to move fast, collaborate widely and deliver under pressure. The role reports to the Vice President, Corporate Communications & Responsibility.

What You'll Do

• Oversee the governance and evolution of Insmed's corporate brand, including messaging frameworks, assets and visual identity, in partnership with team members and corporate branding agency of record
• Evolve systems that enable teams across the organization to apply the corporate brand consistently across internal and external stakeholders
• Drive the strategy and management of Insmed's corporate social media channels (, Instagram, Facebook, YouTube, and X), creating content and organic / paid campaigns that engage our audiences while keeping a pulse on opportunities to elevate and grow our program
• Oversee our corporate website and expanding global website ecosystem
• Establish Insmed's SEO / GEO strategy across our corporate digital ecosystem, including how AI is reshaping search, content, and web optimization
• Measure what matters and analyze corporate branding and digital performance while continuously improving our approach
• Lead a growing brand, creative, and digital communications team and manage agency partnerships
• Ensure corporate policies and SOPs keep pace with our growing digital footprint, making updates and shifts to our programs and standards that adapt with industry and social / digital expectations and regulations
• Ensure consistent and accurate pull-through of corporate mission, vision, values, culture, and strategy across all communications

Who You Are

Pay Range : $171,000.00-239,667.00 Annual

Life at Insmed

At Insmed, you'll find a culture as human as our mission intentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.

Highlights of our U.S. offerings include

Eligibility for specific programs may vary and is subject to the terms and conditions of each plan.

Insmed Incorporated is an Equal Opportunity employer. We do not discriminate in hiring on the basis of physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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