Marketing Specialist

Job Description

Job Description

Marketing Specialist

Job Objective :

The Marketing Specialist is responsible for planning, executing, and analyzing marketing initiatives to enhance the company’s brand presence, market share, and customer engagement. This role supports both online and offline marketing activities, drives brand growth, and contributes to sales performance through strategic communication and data-driven insights.

Responsibilities :

1.Regional Marketing Planning and Execution :

Develop and implement regional marketing activity plans to enhance the company’s brand influence and market share;

Organize and manage both online and offline channel capability building, including corporate website, social media, advertising, exhibitions, and related promotional activities.

2.To B Digital Marketing and Promotion :

Responsible for online marketing and promotion targeting B2B customers through social media, partner ecosystems, and other digital channels;

Collaborate with offline channels to support new customer acquisition and lead generation.

3.Marketing Budget and Strategy Optimization :

Prepare and manage the regional marketing budget;Analyze the effectiveness of marketing activities, optimize marketing strategies, and improve cost efficiency.

4.Marketing Data and ROI Analysis :

Establish a marketing metrics framework (e.g., conversion rate, customer acquisition cost, ROI);

Analyze the performance of trade shows and promotional campaigns, and optimize investment strategies to maximize return on marketing spend.

5.Functional Management and Business Guidance :

Provide vertical management, professional guidance, and operational support for roles within the marketing function.

6.Other Responsibilities :

Complete other tasks and special assignments assigned by management.

Minimum Qualifications :

Bachelor's degree in Marketing, Business Administration, Operations Management, or related fields.

Ability to collaborate with cross-functional teams and work with teams across different time zones.

Excellent interpersonal and communication skills.

Experience in organizing large-scale events is preferred.

Experience in the telecommunications industry is preferred.

Fluency in both spoken and written English and Mandarin; proficiency in Spanish is a plus.

We negotiate rewards based on experience and relevance and offer a competitive benefits plan.

China Unicom is one of the world's leading telecommunications companies, consistently ranked among the Fortune Global 500, having significant influence and market position in the industry. We commit to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.