Paid Ads Specialist
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.
This role blends strategic thinking with hands-on execution. You'll be responsible for managing end-to-end campaign performance from planning and audience targeting to creative optimization and reporting ensuring every advertising dollar contributes to growth and profitability.
Responsibilities :
Strategy & Planning :
- Develop and execute comprehensive paid advertising strategies aligned with business goals.
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Research and define audience segments, keywords, and targeting opportunities.
- Work closely with marketing leadership to forecast budgets and performance expectations.
Campaign Management & Optimization :
Create, test, and optimize ad creatives, copy, and landing pages for maximum impact.Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.Implement A / B testing and conversion rate optimization tactics to improve results.Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).Collaboration & Coordination :
Partner with content, design, and analytics teams to ensure cohesive campaigns.Align paid media efforts with broader marketing and brand initiatives.Manage relationships with platform representatives and stay updated on new advertising features.Analytics & Reporting :
Track and analyze campaign performance, identifying trends and areas for improvement.Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.What Makes You a Perfect Fit :
You're a performance-focused marketer who thrives on measurable results.You combine creativity with a data-driven mindset.You stay ahead of digital ad trends, platform updates, and best practices.You enjoy experimenting, testing, and optimizing to improve ROI.You communicate insights clearly and collaborate effectively with teams.Required Experience & Skills (Minimum) :
Proven experience managing paid ad campaigns across Google Ads and Meta platforms.Strong understanding of PPC metrics, attribution models, and conversion tracking.Hands-on experience with Google Analytics, Tag Manager, and reporting tools.Ability to analyze data, identify insights, and make performance-driven decisions.Excellent communication, organization, and project management skills.Ideal Experience & Skills :
Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads.Familiarity with automation tools, scripts, and dynamic targeting campaigns.Understanding of landing page optimization and funnel strategy.Experience managing ad spend budgets of varying sizes efficiently.Knowledge of performance tracking, remarketing, and multi-touch attribution.What Does a Typical Day Look Like? A Paid Ads Manager's day is a mix of strategy, execution, and optimization. You will :
Review campaign performance metrics and adjust bids, budgets, and targeting.Launch and test new ad creatives or copy variations.Collaborate with content and design teams on upcoming campaigns.Analyze performance data to identify optimization opportunities.Prepare weekly insights reports and present recommendations to leadership.In short : you'll be the driving force behind paid acquisition performance and ROI growth.
Key Metrics for Success (KPIs) :
Return on Ad Spend (ROAS)Cost per Lead (CPL) / Cost per Acquisition (CPA)Click-Through Rate (CTR) and Conversion RateAd Spend Efficiency and Budget UtilizationOverall Campaign ROI and Growth over TimeInterview Process :
Application Review Assessment of experience and alignment with role requirements.Initial Interview Discussion of background, advertising expertise, and platform knowledge.Technical Interview Evaluation of campaign strategy, optimization, and data interpretation skills.Final Interview Discussion with leadership to assess strategic fit and collaboration style.Offer & Background Verification