CRM Manager

A company is looking for a VIP CRM Manager.

Key Responsibilities

Prepare a strategic monthly calendar for Casino and Sports customers

Analyze player behaviors and create segmentations and personalized offers

Plan, execute, and optimize campaigns for upselling, retention, and reactivation

Required Qualifications

2+ years of experience in a CRM within the iGaming industry

Experience managing VIP segments and executing high value retention strategies

Proficiency in CRM tools, marketing automation platforms, and performance tracking tools

Experienced in data analysis and translating insights into actionable strategies for CRM initiatives

Advanced English level