LendingTree is hiring : Sr. Programmatic Marketing Analyst (Performance Marketing

Overview

Senior Programmatic Media Analyst at LendingTree. In-office presence is required three days a week in Charlotte, NC, and the role does not offer visa sponsorship.

Responsibilities

Report to a Sr. Manager, Programmatic Marketing.

Manage hands-on display and native advertising campaigns that drive qualified lead acquisition for LendingTree's loan and banking products.

Leverage both auction-based programmatic platforms and direct publisher partnerships to optimize performance.

Be a member of a Programmatic Media team within the Marketing department.

Manage and optimize programmatic display and native campaigns across DSPs and direct publisher partnerships to drive high-quality lead generation.

Monitor daily budgets, adjust bid strategies (tCPA, tROAS, Max Conversions, etc.), and oversee P&L to ensure ROI targets are met.

Leverage advanced audience targeting (demographics, in-market, custom segments, geo, dayparting) and publisher diversification to maximize performance.

Test and iterate on creative, messaging, and landing page experiences in collaboration with creative, product, and compliance teams.

Analyze large data sets in Excel / Tableau to identify performance trends, form hypotheses, and implement data-driven optimizations.

Define, track, and report on KPIs such as CPL, CPA, ROAS, and lead quality; communicate insights to marketing and executive stakeholders.

Stay informed on industry changes, new platform features, and the competitive landscape; evaluate and test new DSPs, data partners, and direct publishers.

Partner with analytics, product, and engineering teams to improve tracking, attribution, and conversion funnels.

Build strong vendor relationships to uncover opportunities, secure support, and influence roadmap priorities.

Qualifications

Bachelor's degree.

3+ years of relevant marketing experience.

Proven experience executing and optimizing digital advertising campaigns across various auction-based programmatic DSPs (e.g., Google Ads, DV360, Yahoo! DSP) and direct publisher partnerships.

Experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, etc.).

Very comfortable working in Excel; working knowledge of Tableau.

Experience with third-party ad-serving systems is a plus.

Strong analytical, interpersonal, communication, and presentation skills.

Self-motivated team player with an experimental mindset; able to execute, communicate ideas, and see projects through to completion.

Hard-working, creative, detail-oriented, and eager to learn and expand knowledge of online direct marketing and emerging technologies.

Familiarity with consumer lending and / or real estate a plus.

Company

LendingTree is the nation's largest online lending marketplace. We connect customers with multiple lenders to help them find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money by giving them a way to shop for loans and compare lenders.

Culture & Benefits

We are a fast-paced, entrepreneurial company that values collaboration, ambition, candor, and high energy. We reward innovation and execution. Incentives include annual performance bonuses and comprehensive benefits (medical, dental, vision, 401(k) matching). LendingTree is committed to diversity and inclusion and does not discriminate based on race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Incentive Compensation : Eligible for annual performance bonus. Benefits : Medical, dental, vision insurance and 401(k) matching.

Location

Charlotte, NC (in-office three days / week). Fort Mill, SC listings appear in job postings but are not indicative of the primary location for this role.

Job Details

Senior Programmatic Media Analyst | Marketing Program Management | Full-time | Seniority : Director-level responsibilities in scope, but listed as Senior Programmatic Media Analyst for this posting.

#J-18808-Ljbffr