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Associate Marketing Manager, Consumer Marketing

Associate Marketing Manager, Consumer Marketing

FORTUNENew York, NY, US
16 hours ago
Job type
  • Full-time
Job description

Associate Marketing Manager, Consumer Marketing

Fortune Media : Associate Marketing Manager, Consumer Marketing

Position Overview Fortune is seeking an Associate Marketing Manager to join the Consumer Marketing team. This role will be a key contributor in driving subscription and newsletter growth, as well as improving retention through lifecycle marketing initiatives such as cancel / save flows and post-purchase journeys.

Responsibilities

  • Own end-to-end execution of site and email marketing campaigns for subscription and newsletter acquisition, from set-up through QA.
  • Leverage Fortune's editorial campaigns and marquee franchises (e.g., Fortune 500, Global 500, Most Powerful Women, events) to drive subscription acquisition, newsletter sign-ups, and engagement.
  • Support development and management of retention programs, including cancel / save flows, winback campaigns, and post-purchase journeys.
  • Track and analyze performance against KPIs (conversion, engagement, retention, revenue), delivering actionable insights and clear reporting to stakeholders.
  • Contribute to A / B and multivariate testing strategies for pricing, messaging, creative, paywall experiences, and order flow.
  • Partner with Growth Manager and Creative teams to brief, manage, and deliver digital campaign assets aligned with Fortune's brand voice and standards.
  • Monitor competitive landscape and industry trends to surface new opportunities for acquisition and retention marketing.
  • Maintain marketing calendars, campaign timelines, and operational processes to keep projects on track.

Requirements

  • 13 years of experience in digital, growth, or subscription marketing (publishing, e-commerce, or related industry preferred).
  • Strong understanding of direct response marketing and lifecycle tactics that drive conversions and renewals.
  • Analytical mindset with ability to translate performance data into insights and recommendations.
  • Familiarity with A / B testing methodologies and marketing analytics platforms (Google Analytics, Adobe Analytics, etc.).
  • Excellent communication, organization, and project management skills with a strong attention to detail.
  • Comfort navigating multiple systems (CMS, ESP, paywall / order platforms, workflow tools like Asana).
  • Proficiency with Google Suite or MS Office; experience with Salesforce Marketing Cloud or Recurly a plus.

    • Salary range : $80,000 $95,000

    A few of Fortune's perks and benefits :

  • 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
  • Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
  • 401(k) plan
  • Generous parental leave
  • Dependent care, commuter, and cell phone benefits
  • Tuition reimbursement program
  • A commitment to an open, inclusive, and diverse work culture

    • Location : This role will be based in NYC with 5 days / week in the office.

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