Manager, Head of Regional Growth - APAC

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you'll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken's focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

The Regional Growth team is focused on growing our client base, transaction volume, and revenue in Kraken's core geographies. We primarily drive local marketing strategy and execution, while working cross-functionally with product, pricing, banking / funding, sales, and global marketing functions to deliver a complete growth approach.

This role will be accountable for APAC growth and will push for optimal Kraken positioning and competitiveness versus local competitors. Our objective is to differentiate Kraken's brand and product offering, while persuading prospective clients to choose Kraken for their crypto, payments, and investment needs.

We are seeking an experienced marketer that has proven experience in generating awareness and persuading clients in APAC. Someone that has the leadership experience in rapid growth and being a spokesperson in their country, while also having the willingness to execute a multi-channel strategy autonomously.

The Opportunity

Develop marketing strategies to bolster Kraken's market share in region, while working with cross-functional teams to execute.

Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken's product suite.

Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences.

Develop local-first ideas that uniquely position Kraken's brand and persuade potential customers to take our calls to action.

Roll your sleeves up - this may include producing content, planning / managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary.

Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness.

Additional duties and responsibilities as assigned.

Skills You Should Hodl

7+ years in a marketing role where you autonomously developed marketing / growth strategies and delivered successful campaigns.

A proven track record in growing new users in a highly competitive environment.

Regional expertise (language, culture, etc) for this geography. Additional country expertise is a bonus.

Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region.

Experience with marketing in a regulated business, preferably in financial services.

Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A / B testing. Proven use of analytical tools and MarTech.

We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them.

Native or professional proficiency in Mandarin Chinese.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto!

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind. Whether that's based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.