Analyst, Website Analytics (Tagging & Implementation)

Pay Competitive

Location Orlando / Florida

Employment type Full-Time

Job Description

• Req# : 594529

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You'll learn more about this during the application process.

JOB SUMMARY : The Web & App Analyst, Tagging and Implementation will work with cross functional teams to obtain KPIs and create web and app tagging requirements. The person filling this role will be tasked with establishing and maintaining clear documentation for app and web tracking standards including variable and report suite settings, process documentation. Will work with Adobe Analytics, Adobe Launch and will have expert knowledge of the tools.

MAJOR RESPONSIBILITIES :

Analyze implementation health and legacy compatibility utilizing the SDR as reference, crosschecking and data pull results - report findings to the Manager of Digital Analytics Architecture and other stakeholders.

Proactively create testing and tagging use cases to test against. Create test cases by translating technical requirements into gap fulfillment of business KPIs.

Deliver clear and concise set of technical requirements to the analytics developers.

Create a solid and user digestible set of technical documents, through process documentation, identify possibilities for improvement.

Occasionally assist the technical team with smaller scope tag management implementations.

Coach and mentor other team members.

SCOPE : The Web Analyst, Tagging and Implementation possesses the skillset of a Web Analyst with added coding or technical component and very strong data quality background. Responsible for providing business compliant business requirements for the tagging of web and mobile apps. Responsible for testing and verifying tagging implementation, focus on data quality for tagging.

EDUCATION :

EXPERIENCE :

CERTIFICATIONS, LICENSES, REGISTRATIONS :

ADDITIONAL INFORMATION :

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and / or method without a valid written Statement of Work in place for this position from Universal Orlando HR / Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & 2023 Universal Studios. All rights reserved. EOE

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