Talent.com
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011University of California, Berkeley • Berkeley, CA, United States
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

University of California, Berkeley • Berkeley, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics

Berkeley is committed to equity, inclusion, and social justice. We are seeking a Director, Digital Media to lead advertising and digital marketing efforts within Cal Athletics, guiding a team to drive engagement and revenue across channels.

Overview

The Department of Intercollegiate Athletics comprises more than 250 staff members and coaches, sponsoring 30 varsity sports programs with over 850 student-athletes. The Director, Advertising & Digital Marketing will shape the department\'s communications strategy, develop a unified view of the customer, refine the customer journey, and deliver personalized content across channels and devices. This role leads the department\'s email marketing strategy and oversees the digital strategy to support revenue generation, with responsibility for tracking metrics, ROI, and ongoing optimization.

Responsibilities

  • Shaping Cal Athletics\' digital strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.
  • Develop and execute digital advertising strategies, including paid social media, SEO / SEM, and other targeted campaigns for football, men\'s basketball, women\'s basketball, and other ticketed sports, as well as licensing and fundraising initiatives.
  • Create synergy between digital marketing, organic social media, and traditional advertising (television and radio commercials, media trade opportunities) to maximize revenue streams.
  • Collaborate with the ticket office to create and manage email marketing campaigns within the Paciolan and Eloqua systems to maximize revenue opportunities.
  • Produce and facilitate a cohesive communication strategy for all revenue-generating initiatives, including email, direct mail, social media, mobile applications, and digital advertising campaigns for ticket sales, capital projects, fundraising, multimedia rights, and licensing.
  • Conduct market research on fan engagement and customer behavior to improve retention, awareness, interest, and sales efforts; educate internal stakeholders on insights for developing incentive programs, pricing strategies, and marketing policies.
  • Manage digital staff performance, career development, and adherence to job standards; responsible for all aspects of supervising the unit.
  • Manage assigned unit budget and leverage resources across departments to create efficiencies in workflow, budget allocation, and information sharing.
  • Develop internal processes to improve strategic planning, platform development, and technology investments.
  • Coordinate cross-functional efforts with other internal units to ensure alignment with overall business objectives and marketing strategies.
  • Guide day-to-day operations of the digital marketing team, including fan-facing content, storytelling, and campaigns that drive engagement and revenue growth; work cross-functionally with ticketing, development, sponsorships, and student engagement to ensure cohesive strategies.
  • Build relationships with external companies and organizations, including non-campus affiliates, as necessary.
  • Participate in game days / nights and other events to support marketing initiatives.
  • Provide leadership and mentorship to a team of digital marketing professionals; make strategic decisions to drive fan growth while upholding departmental policies and driving innovation, collaboration, and effective audience targeting.

Required Qualifications

  • Bachelor\'s degree in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in a sports or entertainment context.
  • Expertise in email marketing platforms (Paciolan, Eloqua, or similar) and marketing automation tools.
  • Strong understanding of digital advertising, SEO / SEM, and paid social media strategies.
  • Proven ability to track and analyze campaign performance with a focus on engagement, conversion, ROI / ROAS, and lead generation.
  • Experience in developing and executing comprehensive marketing strategies across multiple digital channels.
  • Strong written and verbal communication skills, with the ability to present insights and recommendations to leadership.
  • Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
  • Knowledge of fan engagement and customer behavior analysis to improve marketing efforts.
  • Strong project management skills and attention to detail.
  • Ability to work in a fast-paced environment, balancing competing priorities and deadlines.
  • Knowledge of applicable NCAA and ACC rules and regulations.
  • Salary & Benefits

    For information on the comprehensive benefits package offered by the University, please visit the University of California\'s Compensation & Benefits website.

    Under California law, UC Berkeley provides a reasonable estimate of the compensation range. The budgeted range for this position is $85,000 - $95,000, with the entire range $74,400 - $103,800.00. The position is exempt and paid monthly, full-time (40 hours / week), eligible for UC benefits.

    How to Apply

    To apply, please submit your resume and cover letter.

    Equal Employment Opportunity

    The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

    Questions

    If you need any accessibility accommodations during the application process, please contact the hiring department.

    #J-18808-Ljbffr

    Create a job alert for this search

    Director Digital Marketing • Berkeley, CA, United States

    Related jobs
    Associate Director, Digital Marketing

    Associate Director, Digital Marketing

    BridgeBio Pharma • San Francisco, CA, US
    Full-time
    Associate Director, Digital Marketing.When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement.In 2015, we p...Show more
    Last updated: 13 hours ago • Promoted • New!
    Director Digital Marketing

    Director Digital Marketing

    Dompé farmaceutici S.p.A. • San Mateo, CA, United States
    Full-time
    Job Area : Business Development / Innovation.Ciao! At Dompé, our success is rooted in our team and our history.We are a private, rapidly growing global biopharmaceutical company.Founded in Milan, Ital...Show more
    Last updated: 30+ days ago • Promoted
    Inside Higher Ed is hiring : Director, Advertising & Digital Marketing (4138U) In

    Inside Higher Ed is hiring : Director, Advertising & Digital Marketing (4138U) In

    Mediabistro • Berkeley, CA, United States
    Full-time
    Overview Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics – Inside Higher Ed posting associated with University of California, Berkeley. Join to apply for the Director, ...Show more
    Last updated: 30+ days ago
    Assistant Director, Digital Marketing (7552U), Intercollegiate Athletics - #80962

    Assistant Director, Digital Marketing (7552U), Intercollegiate Athletics - #80962

    University of California-Berkeley • Berkeley, CA, United States
    Full-time +1
    At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special pla...Show more
    Last updated: 30+ days ago • Promoted
    Director, North America Influencer Marketing - Fenty

    Director, North America Influencer Marketing - Fenty

    Fenty Beauty • San Francisco, CA, US
    Full-time
    Director, North America Influencer Marketing.San Francisco-based beauty brand developer and wholesaler owned by LVMH Mot Hennessy - Louis Vuitton, the world's largest luxury group.A play on the wor...Show more
    Last updated: 2 days ago • Promoted
    Director, Field & Brand Marketing, North America

    Director, Field & Brand Marketing, North America

    Airwallex Pty Ltd. • San Francisco, CA, United States
    Full-time
    Airwallex is the only unified payments and financial platform for global businesses.Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses ...Show more
    Last updated: 3 days ago • Promoted
    Contract Director Digital Marketing (remote)

    Contract Director Digital Marketing (remote)

    Fitzii • Emeryville, CA, United States
    Remote
    Full-time
    Contract Director Digital Marketing (remote).At Stasher, we believe that small changes have the power to make a big impact. What started as an endlessly reusable, food-grade silicone storage bag has...Show more
    Last updated: 30+ days ago • Promoted
    Associate Director, Digital Marketing

    Associate Director, Digital Marketing

    BridgeBio • San Francisco, CA, United States
    Full-time
    When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement… read on. In 2015, we pioneered a “moneyball for bio...Show more
    Last updated: 30+ days ago • Promoted
    Director, Technology Marketing & CDP

    Director, Technology Marketing & CDP

    Tailored Brands • Dublin, CA, US
    Full-time
    We operate retail stores in all 50 states and Canada.Bank, Men's Wearhouse and Tux, and K&G Fashion.Our Canadian stores are operated under the brand name of Moores in ten provinces.Our purpose is t...Show more
    Last updated: 30+ days ago • Promoted
    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011

    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011

    University of California-Berkeley • Berkeley, CA, United States
    Full-time +1
    At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special pla...Show more
    Last updated: 30+ days ago • Promoted
    Director, Brand Marketing

    Director, Brand Marketing

    Ironclad Inc. • San Francisco, CA, United States
    Full-time
    Every dollar earned, relationship formed, and advantage gained comes down to the contract that makes it real.But getting a contract done is more complicated than it should be.And when contract data...Show more
    Last updated: 14 days ago • Promoted
    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

    InsideHigherEd • Berkeley, California, United States
    Full-time
    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011.At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome a...Show more
    Last updated: 30+ days ago • Promoted
    Director, Product Marketing - Home

    Director, Product Marketing - Home

    Dolby • San Francisco, CA, United States
    Full-time
    Press Tab to Move to Skip to Content Link.Select how often (in days) to receive an alert : .Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and ...Show more
    Last updated: 30+ days ago • Promoted
    Director, Product Marketing - Home

    Director, Product Marketing - Home

    Dolby Laboratories • San Francisco, CA, United States
    Full-time
    Join the leader in entertainment innovation and help us design the future.At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear...Show more
    Last updated: 30+ days ago • Promoted
    Director, Product Marketing

    Director, Product Marketing

    Booster • San Mateo, CA, United States
    Full-time
    Skydio is the leading US drone company and the world leader in autonomous flight, the key technology for the future of drones and aerial mobility. The Skydio team combines deep expertise in artifici...Show more
    Last updated: 16 days ago • Promoted
    B2B Marketing Director

    B2B Marketing Director

    Internet Brands • San Francisco, CA, US
    Full-time
    Location : Northern California, Austin, or Seattle (Hybrid).Reports to : Head of Marketing, Martindale-Avvo.Martindale-Avvo, part of Internet Brands, is the leading internet marketing company serving...Show more
    Last updated: 11 days ago • Promoted
    University of California, Berkeley is hiring : Director, Advertising & Digital Ma

    University of California, Berkeley is hiring : Director, Advertising & Digital Ma

    Mediabistro • Berkeley, CA, United States
    Full-time
    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics.Berkeley is committed to equity, inclusion, and social justice. We are seeking a Director, Digital Media to lead advertisi...Show more
    Last updated: 30+ days ago
    Director, Programmatic & Paid Social

    Director, Programmatic & Paid Social

    Williams-Sonoma • San Francisco, CA, US
    Full-time
    Director, Programmatic & Paid Social.The Digital Marketing team is responsible for the in-house media planning, campaign management, and performance optimization of all paid digital advertising inc...Show more
    Last updated: 30+ days ago • Promoted