Understand key software-defined data center, cloud infrastructure, network virtualization, and cloud-native technologies and the corresponding products
Develop positioning and messaging that resonates with Cloud Service Providers, relating solution capabilities in terms that they understand
Develop core marketing collateral (solution briefs, presentations, web content, sales and partner enablement material) and build the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials)
Define pricing and packaging using consumption-based model for products and solutions that optimize revenue generation.
Set and monitor key marketing metrics to ensure business success
Create compelling marketing messages and value prop statements
Requirements :
BA / BS degree in Computer Science / Engineering. Preference for a technology degree.
Minimum 3 years of experience preferably in product marketing for cloud infrastructure B2B products
Excellent written and verbal communications skills.
Ability to translate technology features into business benefits.
Work experience in cloud technologies product marketing, product management, or equivalent experience in technical marketing of enterprise software technology industry a plus.
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Marketing Specialist • Palo Alto, CA, United States
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