Exec Director Casino Mrktng

Exec Director Casino Mrktng

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

The Executive Director of Casino Marketing is responsible for the strategic leadership, performance, and profitability of all casino marketing functions, including Player Development, the WOW Rewards Club, Call Center operations, Database Marketing, and all property-wide Special Events. This position ensures that all marketing efforts align with company objectives, strengthen guest loyalty, and drive incremental gaming and non-gaming revenue.

Role and Responsibilities : (Includes but is not limited to the following)

• Develop and implement comprehensive casino marketing strategies designed to achieve financial and guest engagement goals.
• Lead, mentor, and develop Directors, Hosts, and Player Development teams to ensure exceptional service delivery and sales performance.
• Oversee the strategic planning and execution of property events, promotions, and programs that enhance the brand and attract key player segments.
• Direct the Database Marketing function to ensure timely, accurate, and effective segmentation, campaign execution, and performance analysis.
• Ensure alignment of all direct mail, email, and digital marketing communications with player value and brand standards.
• Oversee the WOW Rewards team, ensuring the program remains competitive and drives measurable guest loyalty and frequency.
• Collaborate with Finance and Analytics to develop forecasts, budgets, and performance reports; analyze results and implement strategies for improvement.
• Authorize and manage player credit, comps, and reinvestment strategies based on data-driven decision making.
• Partner with Property Operations, Hotel, and Food & Beverage leadership to create cross-functional initiatives that enhance the total guest experience.
• Maintain and continuously improve departmental SOPs and ensure compliance with company policies and gaming regulations.
• Recruit, train, and retain top-performing marketing professionals; foster a culture of innovation, accountability, and excellence.
• Drive profitability across all functional areas, ensuring departmental P&L goals are met or exceeded.
• Maintain high standards of guest service, professionalism, and operational efficiency.

Performance Requirements : (Knowledge, skills and abilities)

Experience Requirements

Education Requirements

Preferred Qualifications

Comprehensive health benefits medical, dental and vision

Paid Time Off (PTO) vacation, sick, and personal

Paid Holidays

401K with generous company match

Get access to your pay as you need it with our Daily Pay benefit

Family benefits including pregnancy, and parental leave and adoption assistance

Wellness Programs

Flexible Spending Accounts

Tuition Assistance

Military Leave

Employee Assistance Program (EAP)

Life, Disability, Accident, Critical Illness & Hospital Insurance

Pet Insurance

Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)

Advancement & development opportunities

Community Involvement Programs