Social Media Content Creator - Tip-Top Brain

Tip-Top Brain is looking for a creative, camera-savvy storyteller to plan, shoot, and edit the short-form videos and photos that bring our programs to life on TikTok, Instagram, Facebook, and YouTube. Working closely with our team, you will craft eye-catching visuals that spark curiosity and inspiration in students and parents.

The ideal candidate has a genuine passion for education, an instinct for trending formats, and the organization to keep multiple projects moving on a tight posting calendar.

Key Responsibility

• Produce a steady mix of Reels, Stories, single-image / video posts, and carouselsexperimenting with new formats to maximize reach and engagement.
• Capture and edit video / photo of all day-to-day programsclasses, camps, staff trainings, community outreachand keep a well-tagged, cloud-based asset library.
• Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile.
• Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools.
• Research platform trends (hooks, sounds, effects) and pitch fresh ideas during weekly content meetings.
• Maintain an editorial calendar and adjust posting times for optimal reach and engagement.
• Monitor comments, DMs, and respond to or route inquiries within 24 hours.

Key Competencies / Success Factors

Qualifications / Requirements

Schedule & resources : Part-time 20 hrs / week minimum, on-site in Astoria, including Saturdays. We supply professional cameras, mics, editing workstations, and licensed software.

90-day success targets : Grow combined Instagram + TikTok reach 30 %, hit ? 5 % average Reel / TikTok engagement, drive 50 qualified clicks / month to inquiry forms, publish 4-5 videos + 3-4 photo / carousel posts weekly, and present a concise monthly performance dashboard.

Compensation : $35 $50 per hour, commensurate with experience.

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