Digital Marketing Manager

Job Description

Job Description

Digital Marketing Manager

Renewal by Andersen - NY, NY

Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners. Our process begins with a free in-home consultation. We then custom-make beautiful, energy-efficient composite windows and professionally install them for optimal performance.

Job Summary :

We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making. This role, based out of the Company’s NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning. The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment.

Duties and Responsibilities :

Job duties will include :

• Campaign Strategy & Execution : Design, implement, and optimize multi-channel campaigns across search, social, OTT, email, and display platforms.
• Data-Driven Decision-Making : Monitor digital KPIs, derive insights, and adjust strategies in real time for better ROI
• Vendor Management : Manage digital vendors relationships and align with media experts to own and drive marketing results.

Budget Ownership : Allocate and track digital budgets to maximize channel performance and resource efficiency.

Qualifications :

Compensation and Benefits :

Schedule and Location :

Work Environment & Physical Requirements

DISCLAIMER :   The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification.  It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

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