Creator Content Strategist

Job Title :

Creator Content Strategist (TikTok Shop & Social Commerce)

About US

OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science‑backed, content‑native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

Content Strategy & Script Development

Develop compelling content strategies and creative briefs that align with brand campaigns, product positioning, and target audiences.

Write, edit, and refine video scripts, storyboards, and shot lists tailored to diverse creator personalities and formats (TikTok, Reels, Shorts).

Apply platform‑specific storytelling frameworks (hook‑build‑reveal‑CTA) and viral content structures to maximize engagement and watch time.

Creator Collaboration & Guidance

Serve as the creative partner and point of contact for mid‑to‑top‑funnel creators, guiding them from concept to execution.

Pitch fresh, trend‑based ideas that excite creators and align with campaign goals.

Ensure all content reflects brand voice and adheres to TikTok Shop compliance guidelines.

Trend Spotting & Content Innovation

Track emerging trends, memes, sounds, and creator formats, identifying opportunities for timely participation.

Build and update content playbooks and repeatable frameworks (e.g., creator‑ready viral hooks, product‑demo angles) based on performance insights.

Experiment with new storytelling formats and creator collaboration models to keep the brand ahead of the curve.

Performance Tracking & Optimization

Monitor content performance metrics (views, engagement rate, watch‑through, CTR, GMV contribution).

Provide data‑driven insights and actionable feedback to creators for continuous improvement.

Summarize campaign learnings and share best practices to inform future content strategies.

Qualifications

Must‑Have

2+ years of hands‑on experience in social or influencer marketing, ideally for DTC, eCommerce, or TikTok Shop brands.

Strong understanding of TikTok, Instagram, and YouTube short‑form ecosystems, including U.S. content trends and algorithm mechanics.

Proven track record of growing social engagement and linking content performance to sales or conversion metrics.

Excellent copywriting and visual storytelling skills, with an intuitive sense of what hooks audiences fast.

Familiarity with content management and analytics tools such as TikTok Creator Center, Meta Business Suite, Sprout Social, or similar.

Nice‑to‑Have

Experience in creator collaboration or community building, especially within social commerce or affiliate programs.

Passion for health, wellness, or supplement products, with the ability to translate functional benefits into lifestyle narratives.

Experience managing product seeding and sample logistics for creator campaigns.

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