Sr Manager, Direct to Consumer Business Performance

Sr Manager, Direct To Consumer Business Performance

We're seeking a growth-focused, consumer-obsessed Sr. Manager, Direct To Consumer Business Performance will lead revenue marketing strategy across our direct-to-consumer business. You will be responsible for managing overall growth strategy - acquiring new customers, driving revenue across our Commerce storefronts, and delivering meaningful, data-driven engagement throughout the customer lifecycle.

This role blends performance marketing, content, storytelling, and digital merchandising all in service of profitable, scalable DTC growth across physical products, connected devices, and subscription services.

This is a hybrid role - Tuesday - Thursday in the office, Monday and Friday (work from home)

Key Responsibilities :

• Own the strategy and execution of paid digital (Meta, Google, YouTube, TikTok, Amazon DSP), affiliates, and influencers to acquire and retain high-value DTC customers.
• Optimize for CAC : LTV, return on ad spend (ROAS), and media efficiency across channels.
• Partner with SEO, content strategists and UX teams to optimize product pages, landing flows, merchandising, and bundling strategies to improve conversion and AOV.
• Execute data-driven A / B tests to refine messaging, promotions, and funnel performance.
• Launch DTC-first campaigns for new product releases, seasonal promotions, and service offerings (e.g., app upgrades, subscriptions).
• Create integrated marketing programs that combine paid, owned, and earned media around life moments.
• Partner with Analytics team to build dashboards and reporting frameworks to monitor CAC, LTV, conversion rates, and subscriber growth.
• Forecast demand, build marketing mix models, and influence supply planning and site merchandising.
• Lead and grow a team of performance marketers, growth content strategies, and agency partners.
• Collaborate closely with CRM, Insight & Analytics, Creative, Product teams, and data science to build a seamless customer experience across the funnel.

Qualifications :

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