Senior Product Marketing Manager, Gene Therapy

Senior Product Marketing Manager, Viral Gene Therapy

The Senior Product Marketing Manager, Viral Gene Therapy is a global role requiring proven experience in marketing strategy, demand generation, and content development with excellent communication skills, technical knowledge and experience in the gene therapy, advanced therapy, or contract development and manufacturing (CDMO) industries and the ability to translate technical and scientific concepts into clear, concise value propositions, market messaging and demand generation strategies that drive customer engagement and acquisition.

The work we do at FUJIFILM Biotechnologies has never been more importantand we are looking for talented candidates to join us. We are growing our locations, our capabilities, and our teams, and looking for passionate, mission-driven people like you who want to make a real difference in people's lives. Join FUJIFILM Biotechnologies and help make the next vaccine, cure, or gene therapy in partnership with some of the most innovative biopharma companies across the globe. We are proud to cultivate a culture that will fuel your passion, energy, and drive - what we call Genki. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles."

The individual will develop and support a range of global marketing strategies, tactics and communications aligned with the Global Marketing Strategy and Company business to promote and expand brand awareness of FUJIFILM Biotechnologies (FLB) gene therapy product offerings in the global marketplace. Reporting to the Sr. Director, Market Strategy, the Sr. Product Marketing Manager, Viral Gene Therapy is a key position that will take an active role in supporting the development of marketing strategies for viral gene therapy, aligned with FLB's services, modality strategy and Business Development Commercial Strategy. The priority is to create strategic marketing plans, demand generation campaigns, and content that will engage customers, showcase our expertise to customer segments, differentiate our offerings, and deliver growth to the business in alignment with organizational objectives.

Principal Accountabilities :

• Responsible for creating the marketing strategy and tactics that are aligned with the Global Marketing Strategy for viral vector, vaccines and gene therapy.
• Leads the development of positioning, core messaging and customer segmentation aligned with the specific service and product offerings. Executes market research and voice of customer as needed to create / refine segmentation, positioning, and messaging.
• Leads the creation, improvement, and maintenance of a broad range of compliant and up to date marketing materials, including but not limited to marketing brochures, fact sheets, eBooks, videos, infographics and other collateral, advertising campaigns, SEM / SEO, website content, including campaign landing pages, core service line PowerPoint presentations, sales training tools and presentations, marketing communications, such as launch plans, new site openings, and press releases.
• Partner with the VGT business to develop the offering / technology roadmap and launch new offerings / technologies into the market as needed. Collaborate on site-level news and events, and sales training with technical marketing, corporate communications, subject matter experts and others as needed to accomplish goals.
• Collaborate with Technical Marketing in the alignment of demand generation and thought leadership content strategy.
• Collaborate with digital marketing operations to execute, measure and track campaign KPIs. Communicates campaign insights, impact, ROI to marketing team, stakeholders, and Senior Leadership. Leverages data insights to improve demand generation strategy, tactics, and marketing mix. Makes adjustment as needed to drive customer engagement, deliver marketing leads (MQLs), and win new business.
• Collaborate with Event team to ensure event strategy and messaging is aligned with the marketing strategy and demand generation campaigns. Identifies conferences, industry associations and other event opportunities that can elevate our market position.
• Collaborate with the corporate communications team to align social media, earned press and press release content with the marketing strategy and demand generation campaigns.
• Collaborate with Business Intelligence to maintain knowledge and insights on competitors, market trends and signals to maintain competitive positioning of our service offerings.
• Manage external vendors, business partners, and collaborators to ensure on-time and on-budget development and execution of marketing strategies.
• Responsible for aligning with Cell Therapy (CT) marketing on cross modality initiatives, such as booth messaging, collateral, and sales tools to ensure a consistent approach to marketing across advanced therapies.
• All other duties as assigned from time to time.

Minimum Education and Experience Requirements :

Bachelor's degree in Biological Sciences, Business, Marketing or related subject. Minimum of 8 years work experience in the Pharmaceutical Biotechnology, Contract Research (CRO) or Contract Development and Manufacturing (CDMO) Industries. Master's or PhD Degree in Biological Sciences, Business, Marketing or related subject preferred. A proven understanding of viral / gene therapy-based sectors with a desire to continue learning to provide effective support as the organization expands its technical capabilities and offerings. Proven experience managing multiple projects on time and on budget. Proven experience with Microsoft Office and other software tools like SalesForce, SmartSheet, Marketo, ShowPad, and Adobe.

Who You Are :

The ideal candidate has excellent communication skills demonstrated with the ability to work effectively in cross functional teams and effectively influence team members. You have excellent scientific writing and presentation skills. You have the ability to translate scientific and technical content into concise and persuasive market messages and engaging content. You knowledge of a variety of marketing concepts, practices, and procedures. You are a collaborator that will partner with subject matter experts across multiple functional areas. You can work in a complex, dynamic, global environment and can travel (domestically and internationally) when necessary.

The US salary range for this position is $118,000.00 to $150,000.00. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Our programs are designed to focus on maintaining and enhancing all pillars of health with a robust benefits package including medical, dental, vision and prescription drug coverage with the option of a Health Savings Account with company contributions. In addition, we offer an industry leading 401(k) savings plan, insurance coverage, employee assistance programs and various wellness incentives. We support life-work balance with paid vacation time, sick time, and company holidays. Explore a supportive environment that enriches both your personal and professional growth!

EEO Information

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department.

Job Locations

US-Remote