Senior CRM Manager

A company is looking for a Senior CRM Manager I to lead a team focused on enhancing customer loyalty and engagement through multi-channel marketing initiatives.

Key Responsibilities

Identify business goals and develop an effective CRM marketing strategy and roadmap

Drive campaign strategy and manage a team of CRM marketing managers

Utilize data to optimize campaigns and share performance metrics with stakeholders

Required Qualifications

5+ years of experience in CRM, lifecycle marketing, or digital marketing

2+ years of marketing management experience with a successful track record

Experience with CRM tools such as Iterable and Segment

Proven ability to analyze data and inform campaign decisions

Experience working cross-functionally in a matrixed organization