Director, Demand Generation

Director Of Demand Generation

Modern Campus is obsessed with empowering its 1,800+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt and administrative complexity. The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement and development, conversational text messaging, career pathways, and campus maps and virtual tours. The result : innovative institutions can create a learner-to-earner lifecycle that engages modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.

The Director Of Demand Generation is a strategic and data-informed marketing leader responsible for building and executing Modern Campus' demand generation strategy to drive qualified pipeline, accelerate revenue growth, and optimize marketing performance across the customer lifecycle.

Reporting to the SVP Of Marketing, this role will lead a high-performing team responsible for full-funnel campaign execution, digital marketing, and performance analytics. You'll connect strategy to resultsdesigning integrated programs that attract, engage, and convert prospects across key buyer personas and multiple product verticals.

The ideal candidate combines creative problem-solving, analytical rigor, and a deep understanding of B2B SaaS demand generation. You'll bring a passion for growth marketing, campaign innovation, marketing-to-sales alignment that delivers measurable business impact and thriving in dynamic, matrixed environments.

Key Responsibilities :

Strategic & Cross-Functional Leadership

• Define and execute a multi-channel demand generation strategy that drives measurable pipeline and revenue growth.
• Partner with Marketing, Sales, and Revenue Operations to align campaign strategy with business objectives and market opportunities.
• Collaborate on annual and quarterly campaign planning, ensuring strategic alignment and clear performance goals.
• Serve as a key member of the Marketing leadership team, contributing to overall strategy, planning, and resource prioritization.
• Partner closely with Product Marketing to help translate positioning, personas, and values into effect demand strategies and programs.

Campaign Strategy & Execution

Team & Channel Leadership

Pipeline Growth & Optimization

Collaboration & Enablement

What You Offer :

What We Offer :

Only qualified candidates selected for an interview will be contacted.

At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.