Manager, Data Operations (Audience & Strategy)

Overview

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE : OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.

About The Role : Manager, Audience & Data Strategy to join our growing team in New York. This is a unique opportunity to work on a high-profile, multi-vertical client that touches nearly every facet of modern consumer life. From retail to entertainment to tech, you\'ll be supporting all areas of the business—giving you unparalleled exposure and learning opportunities in a highly collaborative and fast-paced environment.

Responsibilities

• Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
• Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P / 2P / 3P sources)
• Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches
• Collaborate with the Data Sciences team to develop custom audience approaches
• Synthesize complex data into actionable insights and clear recommendations informing media strategy and activation
• Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
• Manage audience taxonomy implementation and maintenance in partnership with data operations

Qualifications

Preferred Qualifications

Compensation Range : $80,000—$90,000 USD. This role is hybrid, requiring three (3) days per week in the office with two (2) remote days. Benefits include health, vision, dental, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD / LTD.

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Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Project Management and Information Technology

Industry : Advertising Services

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