Social Media Strategist

Job Description

Job Description

COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE : ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards : Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of June 30, 2025, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units.  More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.

POSITION SUMMARY

The Social Media Strategist will play a key role on the Empire State Building Observatory’s (ESBO) digital presence, with a focus on audience growth, community engagement, and the Empire State Building’s cultural relevancy. This role will oversee a rigorous content plan and publish across multiple platforms, manage user-generated content (UGC), and identify cultural and digital trends.

In close collaboration with PR and Marketing, the Strategist will deliver clear performance reports, support influencer and partner activations, and ensure seamless integration of social media into high-profile events and campaigns. The ideal candidate is both a creative storyteller and a data-driven marketer—skilled at the day-to-day execution with big-picture strategy to strengthen brand voice, expand reach, and deliver measurable results.

RESPONSIBILITIES

• Manage asset selection, copy, and content calendar schedule for ESBO X, Threads, evergreen FB posts, and Pinterest
• Own link creation for web traffic / ticket conversions from organic social campaigns
• Lead short form content ideation for ESBO in collaboration with content team
• Create and manage content for TikTok and Reddit, which includes community engagement and conversation moderation
• Produce daily stories for ESBO IG, FB, and TikTok with CTAs to purchase tickets
• Curate, secure rights, and manage user-generated content for ESBO via UGC collection software
• Assist with monthly / quarterly reports on ESBO social media profile performance
• Maintain Lighting Partner program report statistics that measure reach and social mentions
• Collaborate with PR to prepare monthly, annual, and event-specific reports
• Monitor pop culture and online trends for engagement opportunities
• Propose creative strategies for new platforms and features
• Handle social team expenses for Empire State Building Observatory related projects
• Support event operations at photo ops and lighting ceremonies
• Review social posts for accuracy and remove inappropriate content
• Assist with social media activations, contests, and larger marketing projects
• Take on additional responsibilities as needed

WHAT SUCCESS LOOKS LIKE

REQUIRED SKILLS / ABILITIES

EDUCATION & EXPERIENCE

PHYSICAL REQUIREMENTS

WHAT YOU CAN EXPECT

BENEFITS

WELL-BEING

Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and / or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.

ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.