Director of Marketing

Job Description

Job Description

Job Title : Director of Marketing (FOI)

Location : In Office Department : Marketing

Reports To : Chief Customer Officer

Position Summary :

The Director of Marketing leads the strategy, development, and execution of integrated marketing initiatives that build brand awareness, drive growth, and support overall business objectives. This leadership role manages a team of marketing professionals and will build brand awareness, drive patient and provider engagement, and support service line growth within a complex healthcare environment.

Key Responsibilities :

• Develop and execute a comprehensive marketing strategy that aligns with company goals and market opportunities.
• Lead and mentor the marketing team, fostering creativity, accountability, and professional development.
• Oversee brand positioning, messaging, and visual identity to ensure consistency across all digital, print, and patient-facing platforms.
• Manage digital marketing, including SEO / SEM, social media, email, and web content to optimize lead generation and customer engagement.
• Plan and implement advertising campaigns, events, and promotional activities to reach target audiences.
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
• Define and monitor key performance indicators (KPIs) for all marketing activities, providing regular reporting to senior leadership.
• Collaborate cross-functionally with clinical operations, physician relations, and patient access to support revenue growth and patient experience initiatives.
• Manage the marketing budget, ensuring effective allocation of resources and strong ROI.
• Build and maintain relationships with external agencies, vendors, and strategic partners.
• Protect and strengthen the company’s reputation through proactive PR and communications strategies.

Required Qualifications :

Join Florida Orthopaedic Institute and help shape the future of healthcare marketing.

If you're a strategic leader with a passion for brand storytelling, digital innovation, and patient-focused growth, we invite you to bring your vision to a team that’s committed to excellence, compassion, and community impact.

Orthopaedic Solutions Management is a Drug Free Workplace

We are committed to maintaining a safe, healthy, and productive work environment. As part of this commitment, we operate as a drug-free workplace. All candidates will be required to undergo pre-employment drug screening and / or be subject to random drug testing in accordance with applicable laws and company policy.