Senior Analyst- Customer Marketing- Dialogic

Senior Analyst- Customer Marketing- Dialogic

At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The US Customer Growth Marketing Team, within US Commercials Services, strives to deliver marketing on behalf of the enterprise that makes American Express essential to our Card Members; specifically, responsible for driving revenue growth from existing customers through spend and lend treatments, while ensuring we retain our best customers. Senior Analyst- Customer Marketing- Dialogic will help drive performance within our Customer Value Generation channel through defining marketing strategy, offer execution / maintenance, and channel performance monitoring. This role provides significant channel management responsibilities and is a unique opportunity to drive strong business results and future business strategy through thought leadership. Senior Analyst- Customer Marketing- Dialogic will be responsible for leading cross-functional meetings with partners across the enterprise. An ideal candidate will be interested in a balance of customer marketing, relationship management, user experiences, capabilities, and is able to learn and adapt quickly.

Key Responsibilities :

• Flawless execution of marketing campaigns in Value Generation Phone channels
• Management and ownership of all aspects of campaign set-up and execution of marketing offers in close partnership with execution teams
• Define the offer strategy in partnership with product and marketing partners
• Analyze the performance of marketing treatments, and make insightful recommendations to fuel innovation and growth
• Collaborate and maintain strong relationships with key partners
• Create simple yet effective dialogic marketing copy and user experiences for our CMs and Customer Care Professionals
• Define the strategy of card treatment opportunities (for our Lending offers, Line Increase & Customer level pricing promotions) in the channel
• Bring new and innovative treatments and capabilities to market
• Break down complex problems into simple parts, develop creative solutions, and make recommendations to key stakeholders

Minimum Qualifications :

Salary Range : $78,000.00 to $124,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers - Click to view the "Know Your Rights" poster.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.