Director of Marketing and Ecommerce

ABOUT US :

At The Foggy Dog, we believe your best friend deserves the best. That’s why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need : since launch, we are proud to have provided over 500,000 pounds of food to rescue shelters. Our products are available at www.thefoggydog.com and in over 1,000 brick and mortar retailers.

We are a small (but mighty!) female-founded team based in San Francisco. As a family-owned business, we are invested in finding the best people to join our tightly knit team. We are looking for candidates who thrive in a creative, energetic, data-driven environment and share our values of collaboration, communication, and positivity. This role is an exciting opportunity to make a huge impact on a fast-growing ecommerce company from the ground up.

JOB DESCRIPTION :

As Director of Marketing and Ecommerce, you’ll own the full ecommerce funnel for a rapidly scaling DTC brand from acquisition to conversion to retention. Acting as a GM, you’ll lead strategy and execution across performance marketing, lifecycle programs, and digital experience to deliver revenue and margin goals.

This is a high-impact leadership role for someone who thrives in dynamic environments, isn’t afraid to challenge assumptions, and is obsessed with testing, learning, and scaling. You'll report directly to the Founder & CEO and play a pivotal role in shaping the next phase of our growth.

Our headquarters are in San Francisco, CA (hybrid : in office twice / week). We will give preference to local San Francisco Bay Area candidates, but will also consider exceptional remote candidates willing to travel as needed.

Key Responsibilities :

Acquisition Marketing :

• Own performance marketing strategy, managing a 7-figure acquisition budget across paid media channels including Meta and Google, as well as direct mail.
• Optimize performance marketing efforts to improve aMER and contribution margin through rigorous testing and analysis.
• Identify and test new customer acquisition channels and campaign opportunities.

Retention & Lifecycle Marketing :

Website Optimization & CRO :

Customer Analytics & Insights :

Leadership & Strategy :

ABOUT YOU :

COMPENSATION AND BENEFITS :

We offer a comprehensive package including :

We aim to pay competitively for our company size and industry. The base salary for this position is $150,000+ per year and we will consider location, skill level and experience to determine the final offer. In addition to salary, we offer all employees additional benefits, outlined above.

TO APPLY :

To apply, please submit your resume and a cover letter to careers@thefoggydog.com with “Director of Marketing and Ecommerce” in the subject line. We are a small team and every hire has a huge impact on the company, so tell us what inspires you to want to join our team. Please note that we will not evaluate resumes without cover letters.

We believe a diversity of viewpoints, experiences, and backgrounds make our team stronger. The Foggy Dog is proud to be an equal opportunity employer (EEO) that welcomes applicants and employees of all genders, races, backgrounds, orientations and nationalities.

About The Foggy Dog :

At The Foggy Dog, we believe your best friend deserves the best. That’s why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need : we are proud to have provided over 400,000 pounds of food to rescue shelters since our launch. Our products are available at www.thefoggydog.com and in over 800 brick and mortar retailers.