Communications Marketing Director

Communications Marketing Director

POSITION DETAILS

Bronx Community College is seeking an experienced professional with multi-faceted marketing, communications and project management skills to serve as the Communications Marketing Director.

Reporting to the Assistant Vice President for Marketing & Communications, the Communications Marketing Director is responsible for overseeing the day-to-day operations of the department, managing the team, and aligning the office with the strategic vision and goals of the Assistant Vice President. The Communications Marketing Director will ensure oversight of daily operations for marketing, communications, production, and related activities at Bronx Community College, and is responsible for implementing marketing and communications strategies, ensuring brand identity, directing electronic, online and multimedia communications, and providing editorial, technical and production expertise.

The successful candidate will lead the development and execution of marketing and educational materials for the College as a whole, and for various divisions and programs. The Communications Marketing Director will support the Assistant Vice President in the execution of strategy by collaborating with leaders of all departments in the college including Academic Affairs, Student Affairs, and Adult & Continuing Education, to facilitate plans for increasing target market awareness of BCC’s services and activities.

Other major responsibilities include, but are not limited to :

• Executes marketing strategies and communications activities on behalf of the college, including external and internal communications and systems;
• Under the purview of the AVP, maintains oversight and direction of content and organization of BCC’s website; and analysis and evaluation of new standards, technologies and trends in web development, design, and delivery;
• Responsible for ensuring BCC’s brand identity and voice is maintained and utilized in all messaging through online, print, and multimedia channels, both external and internal;
• Forecasting, developing, advocating for, and managing the department budget;
• Overseeing the management, monitoring, mediation and analysis of all social media platforms for the college, including but not limited to Facebook, LinkedIn, Twitter and Instagram; and the evaluation of new platforms and technologies;
• Assist the AVP for Marketing & Communications in the department’s production efforts, including managing and directing the overall planning, development, and implementation of day-to-day production operations;
• Develop and define project goals, scope, and deliverables, ensuring the efficient management of project plans, teams, timelines, and resources, quality standards are upheld, and proactive communication with stakeholders throughout the lifecycle of the projects is maintained;
• Monitor project progress and provide detailed reports on measurable items, such as milestones and deliverables;

Other related duties, as assigned.

QUALIFICATIONS

Bachelor's Degree and eight years' related experience required.

Preferred Qualifications :

Commitment to campus values of diversity, equity, and inclusion.

CUNY TITLE OVERVIEW

Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

Designs and executes a comprehensive strategic plan for marketing, advertising and communications

Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and / or fundraising goals

Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media

Manages and develops internal staff and external resources

Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns

Performs related duties as assigned.

CUNY TITLE

Higher Education Officer

FLSA

Exempt

COMPENSATION AND BENEFITS

$102,747 - $131,440. Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement / pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Only applications submitted through CUNYfirst will be considered for this position.

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31229

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Applications must be uploaded to the CUNYfirst job application website with the following, attached as a single PDF document, to be considered :

Cover Letter

Resume / Curriculum Vitae

3 Professional References, with phone numbers and email addresses listed

CLOSING DATE

11 / 20 / 2025

JOB SEARCH CATEGORY

CUNY Job Posting : Managerial / Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO / AA / Vet / Disability Employer.

Job ID

31229

Location

Bronx Community College

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