Overview
The RTI Social, Statistical and Environmental Sciences (SSES) unit is seeking a versatile, detail-oriented marketing communications specialist to develop, implement, and measure diverse marketing communications campaigns that build brand awareness, generate demand, demonstrate thought leadership, and help achieve organizational growth objectives. Under the supervision of the SSES Manager of Marketing and Communications, the associate will play an integral role in managing and executing a variety of marketing deliverables.
Responsibilities
- Develop an omnichannel integrated strategic marketing plan that supports key account or domain growth objectives such as lead generation, brand awareness, or nurture and retention.
- Collaborate with cross-functional teams to define campaign goals, target audiences, messaging, and key performance indicators.
- Produce and execute upon marketing campaign tactics that may include digital asset creation, collateral creation, channel communications, social media engagement, hosted virtual and in-person events, email marketing, website content development, landing pages, paid ads, etc.
- Write and develop content that effectively communicates our value to influencers, policymakers, new and current clients, and other stakeholders
- Analyze data to identify trends, insights, measure marketing tactic effectiveness, and opportunities for improvement.
- Direct third-party and internal vendors on the creation of marketing collateral including design and copywriting.
- Remain up to date on industry trends and client preferences to inform campaign strategies.
Qualifications
Bachelor’s Degree in a marketing, communications, business, social science, health, or related field, with 1 year of relevant experience3-5 years of relevant experience preferredResourceful with the ability to quickly grasp new concepts and ideas with a strong marketing and business acumenStrong interpersonal skills with the ability to coordinate and build relationships with different stakeholders across a diverse organizationDemonstrated writing experience translating complex scientific or research information into stories and messages that resonate with non-scientistsStrong project management skillsSelf-starter who can think creatively and work independently in a fast-paced, shifting environment.Willingness to learn new marketing technology platforms.Excellent communication skills, both written and verbal. Copywriting or content marketing writing experience highly preferred. Strong editing and proofreading skills.Detail oriented with the ability to multi-task, meet timelines and maintain a very-high level of qualityGood eye for designDemonstrated proficiency working with Google Analytics and Microsoft Office. Experience working with Salesforce, Pardot (or similar Marketing Automation Platform), or account-based marketing platforms preferred.Experience working in or with public sector, non-profit, or service-based organizations preferred.To qualify, applicants must be legally authorized to work in the United States and should not require, now or in the future, sponsorship for employment visa status (e.g., H-1B visa status, etc.)LI-KW1