Senior CRM Manager

A company is looking for a Sr CRM Manager to lead and evolve their Customer Relationship Management and marketing programs.

Key Responsibilities

Lead the strategy and execution of multi-channel marketing campaigns using Salesforce Marketing Cloud

Manage data integrity and build scalable Marketing Cloud solutions, including automations and audience segmentation

Collaborate with cross-functional teams to align CRM initiatives with business goals and manage multiple marketing technology projects

Qualifications

Bachelor's degree or equivalent experience

Salesforce Marketing Cloud Consultant or Administrator Certification is required

8+ years of digital marketing experience, with 5+ years specifically in Salesforce Marketing Cloud

Proficiency in AMPscript, SQL, HTML / CSS, and experience with Marketing Cloud APIs

Strong project management skills and ability to lead teams in a fast-paced environment