Senior Director, Marketing, Oncology (Rare Diseases)

This position is with Recordati Rare Diseases, Inc. (RRD), North America, an affiliate of Recordati.

Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for rare diseases, focusing on providing treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, better diagnoses, and improved treatment access in endocrinology, metabolic, hematology and oncology franchises. RRD is dedicated to fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.

Reporting Structure

Reports To : Vice President Commercial Operations - Oncology Direct Reports : Marketing Staff - Oncology

Areas Managed : Marketing - Oncology

Overview

The Senior Director of Marketing is responsible for developing and executing US oncology marketing strategy and tactics for brand and disease awareness initiatives within the Oncology Franchise. Strong professional Marketing experience is required.

Essential Duties and Responsibilities

• Reports to VP Commercial Operations and is responsible for leading all aspects of the US Marketing function (HCP, Consumer, Digital) within the oncology franchise.
• Lead US Marketing strategy and execution and ensure excellence in execution and consistency across functions. Competencies and expectations associated with the role include, but are not limited to the following :
• Oversee the annual planning process, leading the short & long-term strategy assessment and evolution, tactical marketing plan development, and annual marketing operating budgeting. Ensuring excellence in cross-functional alignment with overall global brand plans while maintaining the unique dynamics of the US market.
• Lead the brand positioning and message evolution, including assessment and validation.
• Translate brand strategy into an high impact tactical plan by defining the optimal marketing mix of investments / channels, defining value metrics, timelines, and customer targets.
• Identifying appropriate key performance indicators for customer engagement and partner with analytics to develop real time performance tracking systems. Leverage data-driven insights to refine marketing strategies and accelerate business growth.
• Develop and manage the marketing operating budget and allocate resources to maximize ROI.
• Foster strong collaboration with cross functional partners : medical affairs, patient support services, market access, operations & support, legal, regulatory, and other functions to ensure aligned objectives, and seamless implementation of strategy, growing our external presence in the market.
• Drive brand presence and influence in the US market, ensuring strategies resonate with key stakeholders, including health care professionals, patients and advocacy groups and key opinion leader development.
• Responsible for the development of senior leadership performance updates, collaboration with global team, market research and analytics to develop and generate appropriate data.
• Lead a team of in-house and field-based marketers. Provide guidance and leadership to the Marketing Team to foster professional development and the effective implementation of all marketing initiatives, including PRC (Promotional Review Committee).
• Partner with healthcare communication agencies and market research agencies to develop product positioning and messaging for branded and non-branded initiatives.
• Oversee selection and management of vendors; negotiate and manage contracts, and establish performance criteria, i.e., timelines and deliverables.
• Collaborate with Training to develop and implement commercial training programs for promotional brands ensuring alignment to marketing strategies.
• Oversee sales force deployment of marketing materials and programs maintaining close communication with sales leadership to ensure strategic execution in high opportunity areas
• Maintain compliance with all internal and external legal and regulatory guidelines as they relate to RRD marketing and commercial efforts.
• Act in full compliance with all laws, regulations, and policies including adverse events / pharmacovigilance responsibilities.
• Perform additional duties as may be assigned.

Education and Experience

Knowledge and Skills

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Based upon job requirements, employee may be required at times to attend meetings including travel out of state over weekends and nights. Employee must be able to freely operate and travel by car and train / plane modes of transportation. Employee is required to have a valid driver's license and means of transportation.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must be able to fly via commercial air carrier.

This is largely a sedentary role; however, the employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; talk and hear. Occasionally is required to lift and / or move light to moderate weight up to 25 lbs.

Location / Travel

FLSA Classification

EEO Statement

It is the policy of Recordati Rare Diseases to provide equal employment opportunity (EEO) to all persons regardless of race, color, religion, sex, sexual orientation, gender identity, or national origin. Further, Recordati Rare Diseases will not discriminate on the basis of any characteristic protected by federal, state, or local law. Recordati Rare Diseases will provide reasonable accommodation for qualified individuals with disabilities.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that may be required.

Disclosures

Pay Range (Base Pay) : $216,000 - $297,000. Other Types of Pay : bonus

Health Insurance : Medical, dental, orthodontia, vision, life & ADD, short and long term disability insurance benefits.

Retirement Benefits : 401k

Paid Time Off : Vacation, holiday, and sick / personal time

At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.

We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.

If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.