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Marketing Lead
Marketing LeadMLabs • New York, NY, US
Marketing Lead

Marketing Lead

MLabs • New York, NY, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

Marketing Lead : Accelerating the Future of Tech

Location : New York City (Non-Negotiable Onsite)

compensation : $180K - $240K

We are a leading accelerator for founders building the next generation of decentralized and disruptive technologies. Since 2020, we've supported 300+ startups that are now collectively valued in the billions. We are a small, high-impact team backed by S-tier investors and founders from some of the world's most successful tech companies.

We're looking for a Marketing Lead to become the sole owner of our brand and marketing strategy, reporting directly to a Co-founder / CPO. Your mission : ensure every ambitious founder knows we exist and applies to our program. This is a high-agency, high-reward role for an individual contributor ready to make a career-defining commitment.

As the Marketing Lead, you will be a hands-on Individual Contributor responsible for the entire marketing funnel, with a primary focus on driving founder applications .

  • Own and execute a full-funnel marketing strategy, constantly optimizing for application volume and quality using data.
  • Lead all content creation and distribution across key channels, including X (Twitter), LinkedIn, video production (podcast, clipping, short-form), blog posts, and community communications (DAO comms).
  • Manage and execute live events central to our community, such as Demo Days and MVP Hackathons.
  • Develop and shape the brand's voice to authentically resonate with both crypto-native and Gen Z founder audiences.
  • Launch creative campaigns that firmly position the organization at the center of founder culture, both in NYC and globally.
  • Manage external contractors (e.g., video editors, photographers) as needed for execution.

Requirements

  • Crypto-Native : Deep, proven understanding of the industry's culture, memes, market cycles, and key players.
  • Proven Track Record : Significant marketing experience at a leading crypto protocol, fund, or a top-tier tech / VC firm. This is not an entry-level position.
  • Exceptional Communicator : Able to speak authentically and compellingly to both technical founders and Gen Z audiences.
  • Master of X (Twitter) : Must demonstrate exceptional ability to grow and engage an audience on X, while also possessing a clear strategy for expanding beyond the immediate crypto ecosystem.
  • High-Agency, Entrepreneurial, and Self-Driven : You are comfortable setting your own aggressive priorities and executing them without constant management.
  • Hands-On IC Orientation : You will not be building or managing a team— you are the team. We are a small group of builders where everyone executes.
  • Comfortable with AI Tools : Eager to leverage modern AI to accelerate workflows and drive efficiency.
  • NYC Relocation : Non-negotiable requirement to be based in New York City to work alongside our founders and team.

    • Why NOT join us :

  • If you are not willing to get your hands dirty and prioritize building over managing.
  • If you prioritize a strict work / life balance; this role demands focus, hunger, and a career-defining level of commitment.
  • If you need others to set your priorities or keep you on track.

    • Benefits

  • Career Accelerator : This role provides unparalleled experience and a network that sets you up for any high-impact path in crypto / AI—at startups, venture firms, or your own company.
  • Impact and Ownership : Your work directly shapes how the next generation of ambitious founders discovers our organization. You will have direct ownership and high visibility within the organization.
  • High-Performance Team : Join a small, high-trust team with outsized impact, composed of veterans from Meta, WhatsApp, Coinbase, and Y Combinator.
  • Innovation & Network : Work daily with the most ambitious founders in crypto and AI, learning firsthand from hundreds of startups that are reinventing industries.
  • Backing : We are backed by S-tier investors including Initialized Capital, Founders Fund, Multicoin, and Dragonfly, along with notable angel investors.
  • Compensation & Package : Competitive Base Salary ($180K - $240K) + 0.1% - 0.4% Equity (Depending on Seniority).

    • Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

    Commitment to Equality and Accessibility :

    At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human- resources@mlabs.city.

    MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

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    Marketing Lead • New York, NY, US