Senior Manager, Marketing Operations (RapidScale)

Senior Manager, Marketing

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.

We are seeking a detail-oriented and strategic Senior Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Senior Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies.

Key Responsibilities :

• Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
• Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
• Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.
• Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
• Prepare and present regular reports on marketing performance and ROI to stakeholders.
• Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
• Analyze and provide feedback and insights on lead quality and funnel impact.
• Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
• Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.
• Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.
• Identify cost-saving opportunities and optimize resource allocation.
• In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
• Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
• Coordinate cross-functional teams to ensure timely delivery of projects.
• Oversee management of third-party marketing operations firm team
• Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Qualifications : Minimum :

Preferred Skills :

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation / wellness days, and / or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer All qualified applicants / employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.