Sr. Director, Demand Generation

Sr. Director, Demand Generation

Panorama Education is a fast-growing technology company partnering with K-12 school districts to help students succeed in the classroom and beyond. Today, 2,000 districts serving 15 million students across all 50 states rely on our secure, research-backed platform for AI, student support, and community voice and engagement. We also provide professional development and hands-on support to help schools to achieve their strategic goals and improve student outcomes. When you join Panorama, you become part of a mission-driven team making a real impact for students every day.

Position Overview

The Senior Director of Demand Generation is a strategic marketing leader who will design and lead high-impact demand programs across events, webinars, and paid media to fuel company growth.

This role is accountable for driving qualified pipeline, optimizing multi-channel performance, and ensuring close alignment across marketing, sales, and customer success. You'll lead a team and agency partners to execute programs that elevate brand awareness, deepen engagement in the K-12 market, and accelerate both acquisition and expansion.

The ideal candidate is a data-driven, creative strategist with proven experience in EdTech and selling into K-12 institutions, who understands how to combine strategic storytelling, targeting, and analytics to deliver meaningful business outcomes.

Key Responsibilities

Strategic Leadership & Growth

• Develop and own a comprehensive demand generation strategy that drives pipeline growth from both new prospects and existing customers.
• Serve as a strategic advisor to the CMO and GTM leadership team, ensuring that marketing investments align with business goals and sales priorities.
• Forecast, measure, and report on pipeline impact, campaign ROI, and audience engagement metrics.
• Drive innovation across channels, continuously optimizing based on insights, data, and market feedback.

Cross-Functional Collaboration

Channel & Program Ownership

Innovation & AI Enablement

Qualifications

Performance Metrics

The minimum to midpoint of the salary range for this job is : $207K - $230K / year.

Our salary is just one component of Panorama's competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits