Community Marketing Manager

At Boston Proper, we put our passion and expertise into everything we do. You'll find it in our commitment to unique designs and polished looks that help women feel as fearlessly feminine and as beautifully powerful as they are. We hold our people, our customers, and our brand in the highest regard. Our people drive our businesses, so we strive to attract the best in our industry. They have different life experiences and educational and cultural backgrounds, but they share many things in common: a commitment to teamwork, to growing great brands, and to building a future full of possibilities.

We're looking for a social expert across all our channels. As Manager of Community Marketing, you'll own the full organic content ecosystem for Boston Proper - leading the creation, strategy, and performance of social content that builds community, drives engagement, and grows brand reach.

You'll act as both strategist, creator and operator: developing the content roadmap, partnering cross-functionally to fuel a high-volume content engine, and getting hands-on in everything from shooting and editing content to presenting strategies to leadership.

We're looking for a creative and detail-oriented Content Creator to produce engaging visual content that reflects our brand's aesthetic and storytelling voice. The ideal candidate has hands-on experience filming, editing, and designing content for digital platforms - with a sharp eye for composition, lighting, and brand alignment.

This role bridges creative and marketing - perfect for someone hungry to lead, entrepreneurial in mindset, and ready to make an impact in shaping the next chapter of Boston Proper's brand voice and social presence.

This position reports to the Senior Director of Integrated Marketing and works closely with the broader marketing and creative teams to execute cohesive and effective strategies.

Key Responsibilities:

Social Strategy & Brand Growth

• Lead the development of the organic social strategy across Meta, Instagram, TikTok, Pinterest, and YouTube - ensuring platform-specific storytelling that connects with Boston Proper's confident, fashion-forward woman.
• Create monthly and seasonal content calendars aligned to marketing and merchandising priorities.
• Stay ahead of emerging trends, platform updates, and creator culture, adapting content formats and brand presence to keep Boston Proper relevant, elevated, and engaging
• Collaborate cross-functionally on key campaigns, ensuring social and influencer strategies amplify seasonal messages, product drops, and collection launches
• Own KPI tracking for engagement, reach, follower growth, and content performance.
• Leverage performance data and platform insights to track and report content effectiveness, manage partnerships, identify growth opportunities, and refine the strategy across channels

Content Creation & Execution

• Lead a social-first content development engine - concepting, producing, shooting, and editing content (short-form video, Reels, behind-the-scenes, trend content, product highlights, styling edits, etc.).
• Collaborate with marketing and creative teams to concept and execute content that supports campaigns, launches, and seasonal storytelling.
• Plan, film, and edit short-form and long-form videos for social media, campaigns, and digital channels (Reels, TikTok, YouTube, etc.).
• Ensure high-quality production, including proper lighting setup, clear audio recording with microphones, and professional framing.
• Edit videos using Adobe Premiere Pro, CapCut, or similar editing software to create polished, brand-right storytelling content.
• Design visual assets (social posts, thumbnails, graphics, etc.) in Photoshop or Canva consistent with brand guidelines.
• Stay up to date on content trends, social algorithms, and new creative techniques.
• Manage product pulls, sample coordination, styling, and on-set execution when needed.

Community Building & Engagement

• Grow and manage influencer and brand ambassador partnerships, including sourcing talent, managing outreach and contracts, briefing on campaigns, and ensuring content delivery aligns with brand standards and KPIs
• Oversee PR strategy and earned media opportunities, managing calendars, coordinating with agency partners, and pitching editorial placements and brand features that elevate visibility
• Identify UGC opportunities and creator collaborations to expand authenticity and advocacy.
• Monitor and manage Boston Proper's online presence, including social listening, real-time community engagement, and brand reputation across public platforms and DMs

Collaboration & Leadership

• Partner closely with creative, eCommerce, Merchandising and brand teams to align content priorities and storytelling.
• Present strategies, results, and recommendations to leadership.
• Build lightweight processes that scale organic content creation efficiently and consistently.

Experience/Requirements:

• Bachelor's degree in marketing or related field
• 3+ years of experience in social media, influencer marketing, PR, or community management.
• Fashion, beauty, or lifestyle Experience (preferred but not required)
• A creative strategist who's also hands-on - you love both ideation and execution.
• Fluent in social culture - you understand trends, platform algorithms, and what drives performance across channels.
• Visually driven, with an eye for styling, storytelling, and aesthetic cohesion.
• Comfortable shooting and editing your own content - or working with a small, nimble team to produce it.
• A self-starter who takes ownership, experiments fearlessly, and thrives in an entrepreneurial environment.
• A track record of growing brand engagement, increasing followers, and building meaningful community connections across multiple platforms
• Familiarity with social analytics tools and a performance mindset - you know how to read the data, learn from it, and use it to guide your content strategy
• Proven experience creating content for social and digital platforms (Reels, TikTok, YouTube, etc.)
• 1–3 years of experience in content creation, social media production, or digital marketing
• Experience shooting with DSLR, mirrorless, or high-quality mobile devices
• Basic motion graphics or animation skills a plus (After Effects, Canva motion, etc.)
• Strong video editing skills in Adobe Premiere Pro, CapCut, or Canva Video Editor
• Proficient in Adobe Photoshop and/or Canva for creating on-brand graphics and layouts
• Understanding of lighting techniques and ability to set up shoots for different environments (natural and studio lighting)
• Experience using microphones and basic audio editing tools for clear, professional sound
• Knowledge of vertical and horizontal video formats, compression, and export settings for web and social
• Excellent sense of visual composition, pacing, and storytelling
• Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment

Company Benefits:

• Competitive Medical, Dental, Vision, and Life/ADD Insurance
• 401k with company match
• Flexible and generous Paid Time Off policy
• Merchandise Discount
• Company Bonus
• Pet Insurance

Boston Proper Values

Our team loves to work hard and have fun. We believe in collaboration, creativity, and pushing boundaries to build a brand that empowers women to feel fearlessly feminine.

If you're ready to create content that connects, inspires, and turns heads? Join us and help shape the next chapter of the Boston Proper woman, we'd love to hear from you!