Director, Brand Strategy

Job Description

Job Description

BDG is looking for a bold, ideas-first marketer to join our Presale Marketing team. As Director, you’ll be at the center of where creativity meets commerce — shaping the custom ideas and storytelling that help the world’s biggest brands show up across BDG’s portfolio (Bustle, NYLON, W, TZR, Elite Daily, and more).You’ll lead the charge on building compelling proposals, cross-platform campaigns, and culture-driving partnerships that fuel revenue growth and push our brands — and our clients — forward. This role is perfect for a creative thinker who loves connecting strategy to storytelling and thrives in a fast-paced, collaborative environment. Based in NYC, Chicago, or Los Angeles (working EST hours required).

What You’ll Do

• Lead the charge on innovative, insight-driven strategies across BDG’s key categories — Beauty, Fashion, Retail, Personal Care, and Luxury — expanding our influence beyond the core female lifestyle space and unlocking new growth verticals.
• Collaborate across the house — partnering with Sales, Branded Content, Video, Experiential, Research / Trends, and Social / Talent teams — to craft bold, strategic proposals that reinforce BDG as a creative thought leader.
• Balance creativity with commerce by managing margins and COGS for all pitched programs, ensuring every idea is as profitable as it is powerful.
• Elevate our signature brand moments while dreaming up new, multi-platform opportunities that authentically connect advertisers to BDG audiences through storytelling, innovation, and proprietary insights.
• Own the storytelling. Ensure all proposals are strategically packaged, visually dynamic, and built to inspire clients and brand partners alike.
• Turn data into magic. Leverage insights and research to design thoughtful, evidence-backed marketing solutions that truly resonate.
• Keep the engine running. Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams. Stay plugged in. Bring forward the latest in entertainment, digital innovation, and cultural trends to inspire your team and spark big ideas.
• Show and sell. Join client meetings and presentations to bring creative strategies to life with confidence and charisma.

What You’ll Bring

Years of Experience & Areas of Expertise

BDG Media Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category. Salary offers are based on a wide range of factors, including, but not limited to, relevant skills, training, experience, and education

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.