Regional Marketing Specialist (LATAM)

Job Description

Job Description

Regional Marketing Specialist (LATAM)

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary :

We are looking for a dynamic Regional Marketing Specialist (LATAM) to execute regional marketing initiatives and ensure brand consistency across Latin America. This role will focus on running campaigns, coordinating regional marketing guidelines, and facilitating best practice sharing among teams.

Key Responsibilities :

Regional Marketing Execution

Analyze company profile and operations to identify marketing needs.

Conduct market and industry research to discover trends, opportunities, and competitor activities.

Plan and Coordinate integrated marketing campaigns across the LATAM region.

Tailor global strategies to fit regional needs while aligning with overall brand objectives.

Coordinate regional content and asset adaptation.

Brand Consistency & Guidelines

Support on development of LATAM-specific tone & manner, marketing guidelines, and templates.

Ensure all regional communications and materials are consistent with brand identity.

Customize & Adapt marketing assets for the target country use.

Generate creative ideas to promote the brand and products.

Create and publish regional contents for websites, social media, print, and other platforms.

Best Practices & Collaboration

Collect and share regional best practices with global and local teams.

Collaborate with internal teams and external partners to ensure marketing excellence and efficiency across regions.

Performance Monitoring

Track campaign effectiveness and provide actionable insights for continuous improvement.

Support regional reporting needs related to marketing KPIs and ROI.

Requirements :

Minimum of 3 years of marketing experience (including at least 1 year in B2B).

Proven experience as a Marketing Specialist or similar role.

Fluency in Spanish required;

Knowledge and the understanding of the Mexico market is a strong plus;

Knowledge of the FMCG / CPG industry.

Solid understanding of both traditional and digital marketing (SEO, social media, analytics).

Experience in agency communication and project management.

Strong computer skills (MS Office, web analytics, Google Ads).

Familiarity with RFQ and service AP processes.

Excellent communication and writing skills.

Highly organized with strong attention to detail.

Bachelor’s degree in marketing or a related field.

The base salary for this position is between $55,000.00 and $70,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer :

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.