Website and Analytics Specialist

Position Title: Website and Analytics Specialist
Employment: Full-Time, Salaried, Exempt
Location: Phoenix, AZ, On-site, Non-Remote
Travel: 5-10%
Start Date: ASAP

Turning Point USA is a 501(c)3 non-profit organization founded in 2012 by Charlie Kirk. The organization's mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values. Since its founding, Turning Point USA has embarked on a mission to build the most organized, active, and powerful conservative grassroots activist network on high school and college campuses across the country. With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America.

JOB DESCRIPTION:

Turning Point USA's Media department is seeking a Website & Analytics Specialist to join our team. This person will play a key role in maintaining and optimizing TPUSA's website while ensuring accurate tracking and attribution across all digital platforms. The ideal candidate will be detail-oriented, skilled in WordPress, and comfortable leading tracking and analytics efforts across multiple ad platforms and tools.

Responsibilities:

• Work directly with developers to communicate and coordinate larger website updates and technical fixes.
• Manage and update content on WordPress and Squarespace landing pages.
• Lead and manage tracking across all ad platforms, analytics tools, and purchasing software to ensure clean, accurate data.
• Install and manage tracking tools such as Meta Pixel, Google Tag Manager, Google Analytics, and UTMs to ensure confidence in attribution.
• Identify opportunities to improve user experience and customer journeys; make adjustments or coordinate updates with developers.
• Troubleshoot website issues quickly and effectively.
• Collaborate with internal teams and external partners to roll out company-wide campaigns on the website.
• Report on and analyze website and campaign performance, providing actionable insights to leadership.

Minimum Qualifications:

• 2+ years of hands-on experience with WordPress (content management, plugin configuration, and light troubleshooting).
• 2+ years of experience installing, managing, and analyzing tracking tools (Meta Pixel, GTM, UTM parameters, Google Analytics).
• Working knowledge of coding languages (HTML, CSS, and basic JavaScript) to implement tracking scripts, debug issues, or make light customizations.
• Ability to design and maintain dashboards (Looker Studio, Tableau, or Power BI) that clearly communicate performance to non-technical stakeholders.
• Excellent communication and interpersonal skills to work with multiple departments and stakeholders.
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines without the need for constant supervision.
• Demonstrates the physical ability to sit and stand for extended periods of time, and safely lift up to 15 lbs.
• Valid driver's license and ability to travel to locations as needed.

"WOW" Skills:

• Familiarity with conversion rate optimization (CRO) and A/B testing.
• Advanced Google Analytics and/or GA4 certification.
• Experience with attribution modeling across multiple ad platforms.
  
• Understanding of SEO best practices and how they impact user journeys.
• Background in digital marketing analytics and data visualization tools.
• Familiarity with marketing automation platforms and CRM integrations (e.g., HubSpot, Salesforce).
• Understanding of data privacy compliance (GDPR, CCPA) and how it affects analytics and tracking.

Please note that wages posted on third party sites such as Indeed are auto generated and are not accurate.

All applicants will be subject to a background check and would be required to sign an NDA for employment.