Senior E- Commerce Analyst

Job Description

Job Description

E-Commerce Analyst

Why Kizik?

Hi, we’re Kizik! We’re disrupting the footwear industry, creating and revolutionizing hands-free shoes to make life easier for everyone. At Kizik, our amazing people and vibrant culture set us apart. If you like to work hard and play hard, make a difference that matters, and bring some good vibes, join our team. We’re looking for people who are as passionate about bringing joy to the everyday just as we are.

Job Summary :

We’re on the hunt for an E-commerce Analyst who thrives on turning data into actionable insights. This exciting new role will be responsible for analyzing marketing campaign data, website, customer behavior, and market trends to identify key insights, inform strategic marketing decisions, and optimize campaign performance to maximize return on investment (ROI) for our growth marketing investments. Here, you’ll play a pivotal role in shaping Kizik’s site experience and digital marketing strategy by uncovering growth opportunities through data-driven analysis.

What You'll Do :

• Develop comprehensive performance reports and dashboards that highlight key performance metrics, trends, and actionable insights for the ecommerce merchandising and marketing teams.
• Monitor and track marketing campaign performance against established goals, identifying areas for improvement and scale.
• Utilize marketing attribution and media mix models to drive new customer acquisition while delivering marketing spend efficiencies.
• Analyze the sales impact of product launches, promotions and marketing initiatives to inform optimal inventory position, pricing / discounting strategies, and marketing spend.
• Partner with the eCommerce Director and Web Manager on the design and implementation of A / B and multi-variate tests. Develop test plans, define a hypothesis and relevant success metrics, analyze and transform raw data into actionable insights, project revenue and CVR impact based on test outcomes, and distribute test results to key stakeholders.
• Leverage site data to draw insights, develop hypotheses, and proactively recommend testing opportunities into the conversion rate optimization [CRO] backlog. Help groom and prioritize the backlog via estimations of potential impact on identified KPIs.
• Analyze customer data to identify patterns and new revenue opportunities; and, partner with Customer Retention Manager to develop marketing campaign and customer segmentation strategies to advance customer engagement, retention and lifetime value.
• Develop customer lifetime value (CLTV) models to understand customer profitability and optimize marketing spend allocation.
• Conduct ad-hoc reporting on market and competitor performance, as needed.
• Present findings and recommendations to stakeholders in a clear and compelling way.

What You’ll Need :

If you’re ready to bring your analytical skills to a brand that’s shaking up the footwear industry, we’d love to hear from you!

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