CPQ, MI Marketing Manager

CPQ Product Marketing Manager, Medical Informatics

The CPQ Product Marketing Manager, Medical Informatics (MI), manages our go-to CPQ market strategy and workflows for the Synapse Enterprise Imaging portfolio of products we sell into the North America and Global markets. The CPQ Product Marketing Manager would ensure we are effectively streamlining the quoting process of the portfolio, developing scalable quoting workflows, collaborating with product development, and continually evaluating process improvements. He / she would have end-to-end platform management and continuous improvement of complex quoting systems experience. The role works closely and in tight collaboration with our MI Marketing Operations team, product owners, sales leadership, finance, quality assurance, legal and order management. The CPQ Product Marketing Manager would have a high-level understanding of the products within the Synapse enterprise imaging portfolio to properly position the Guided Selling Strategies. This role must consistently demonstrate effective leadership and partnership with all members of the HCUS Medical Informatics organization and work effectively with other cross-functional departments in the organization.

At FUJIFILM Healthcare Americas Corporation, we're on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics. But we don't stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly. Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive. Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles."

Job Description

Duties and Responsibilities

Develop user-friendly, scalable quoting workflows that reflect the intricate needs of quoting Medical Informatics solutions in diverse enterprise settings in the North American and Global markets

Lead the end-to-end lifecycle of the Oracle CPQ platform, from strategy and requirements through to delivery and optimization

Develop and implement Guided Selling strategies designed to streamline the quotation process for complex product portfolios, ensuring sales teams can efficiently quote combinations of software, supporting hardware, and professional services in single enterprise quotes

Understand the specialized requirements for quoting regulated medical software, hardware, and consulting; ensuring accurate compliance, discounting, and approval workflows across all product lines in a unified quote

Gather and synthesize requirements from cross-functional stakeholders, including Marketing, Sales, Order Management, TAC / Customer Service, and Support Contracts translating business needs into actionable user stories and system requirements

Integrate input from regulatory, marketing, and implementation teams to maintain compliance and accuracy in Guided Selling rules

Create and maintain a CPQ product roadmap to support scalable quoting, pricing, and product configuration processes for the North American and Global markets

Own and manage the product backlog and prioritize features based on business impact and stakeholder input

Collaborate directly with sales, marketing, finance, quality assurance, legal, and order management and contacts management to gather requirements and validate design decisions

Ensure seamless integration of multiple product lines, accurate product configuration, pricing, and bundling within the CPQ environment for the North American and Global markets

Monitor and gather feedback on system performance, conducting user testing and continuous process improvements

Document requirements, maintain process artifacts, and provide user training as needed

Keep informed of Oracle CPQ platform enhancements and relevant trends in healthcare enterprise software solutions

Ensure that the CPQ platform decisions promote integration among other Sales and Service critical systems, such as SAP, Product Maintenance middleware, and Salesforce

Deliver a seamless quoting experience for multi-product, services-rich solutions for the North American and Global markets

Participate in the market and sales introduction strategy for new products ensuring support of sales to exceed targets

Collaborate closely with MI sales leaders to ensure sales have the selling tools needed to be successful

Conduct MI Sales CPQ training needs; communicate product specific quote generation workflows, best practices and updates

Gather needs from sales, marketing, order management, implementation, contracts and customer service for up-to-date quoting necessities and efficiencies

Maintain active participation with Product Management (PdM) product groups, leveraging subject matter experience to ensure our product quoting process matches the quoting requirements so our new innovations are targeting sales and customer needs

Collaborates with PdM and development teams by understanding field topics, roadmap progression and product goals

Support travel to the Synapse development offices for collaborative meetings with MI Marketing, MI Marketing Operations, PdM and development for product review, business operations, configurations and prioritizations

Maintain a high level of market interest in the Synapse product portfolio, from effective product comprehension through close collaboration with PdM, MI Marketing Communications and sales

Collaborate with MI sales training initiatives to ensure all levels of sales are prepared to effectively execute our Guided Selling strategy to exceed their

Support the RFP team as a CPQ subject matter expert, ensuring RFP responses are accurate and effective for quote submissions

Collaborate with the MI Marketing team, PdM and development teams to provide competitive feedback and market intelligence captured from sales activity

Actively engage and support the Sales Enablement tools such as Salesforce Community, Showpad, Klue, Workfront, and others

Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations and standards

Key Performance Indicators

Effective delivery across the organization for optimal Sales Guided Selling strategies for the North American and Global markets

Revenue and sales bookings targets met or exceeded for products

Impactful and positive collaboration with MI Marketing Operations

Strong brand awareness in the industry and market

Drive a culture of superior sales quoting experience within the organization

Participate in corporate collaboration activities

Align behavior with corporate strategy, along with mission, vision and

Establish and promote a collaborative team

Ensure ongoing and transparent communication- up, down, across the organization

Adhere to the competencies, as defined for the position

Qualifications

BA / BS / MA, with 7+ years of progressive experience in Healthcare / Enterprise Imaging Informatics

End-to-end 7+ years of Oracle CPQ or competitive CPQ platform management experience

Expertise in Oracle CPQ and Sales Guided Selling capabilities :

Experience with cross-functional requirement gathering and process mapping for enterprise software and hardware solutions

Proven ability to document, manage, and prioritize backlog in a dynamic and agile environment

Strong communication, stakeholder management, and facilitation skills

Extensive experience in software promotion

Experience supporting teams in Enterprise Imaging

Broad functional expertise in marketing and sales with experience in the areas of strategic planning, go-to market product planning and pricing strategies

Proven track record of overachievement

Ability to work cross-functionally and create business

Ability to organize and manage multiple priorities and projects

Ability to problem solve, analyze and resolve at both a strategic and tactical

Strong customer orientation

Demonstrated ability to achieve results as an individual and in support of teams

Strong communication skills- presentation, written, and

Must have strong interpersonal skills and a demonstrated ability to communicate with a diverse range of individuals

Exercises good judgement

Proficient in Microsoft Office, including PowerPoint, Excel, and Word

Proficient in the use of Salesforce and other Sales enablement tools

Effective time management skills

Ability to anticipate the need for proactive communication and planning at all levels

Ability to drive action plans with direct and indirect authority, executing within established timeframes and meeting or exceeding stated deliverables

Physical Requirements

The position requires the ability to